Take a moment, breath in, breath out. Whatever you do – do not panic! Let me share with you one of those funny analytics mishaps that can turn into a life lesson.

When a new user finishes onboarding and first starts to use an app, they will often see “blank state” pages. That is, pages with no activity, history or data, because it’s their first interaction with the product.

“The magic of driving insights from data” is the title of a recent presentation by a well-known speaker in the world of analytics.

Last year we started an experiment. We promised 7 SaaS companies to help them with data-driven decisions by answering every question they had regarding their user behavior and product usage.

Transactional emails often have open rates of 40-50% and click rates at around 10-20%. It has proven time after time that it is not a channel to ignore. It can have a significant impact on your business on the long run.

No matter how great you might think your software product is, it’s very likely that only “30%, 40%, 50% (of users) see the software the second time.”

There are lots of articles out there that tell you what to do in order to increase your conversion rate, and they all make it look like it’s child’s play. They’re really fun to read.

This article is part 4 of 6 from our upcoming eBook: Hacking Growth With the Rule of 72. Pre-order your free copy and you’ll receive it automatically when it’s launched.