How do you define the onboarding process?  What is the last step of the onboarding process (Onboarded)?  The onboarding process and, more specifically, the last step of the onboarding process have been deemed by many companies as difficult – but imperative –...

Hello everyone! I’m here today to bust a myth: that driving users to finish the onboarding process as fast as possible will bring in more paying customers. Wrong!

Chase your company’s revenue at all costs, and your clients won’t stick around.  Help your customers thrive, and your income will be automatically guaranteed.

Today I’ll be talking about how to get more people to reach your product goals.

Without any further ado, a highly engaged user is defined as someone who regularly receives value from your product.

This is the question that is on most marketers’ mind: what are the exact paths that customers use to convert?

Trying to sort out retention on its own is like hoping to solve a medical issue by dealing with the symptoms alone, while ignoring what caused it in the first place.

I always strive for zero churn.

I used to be a marketer and I am guilty of every classic trick in the book. Yes, you heard me right: guilty!