Author: Claudiu Murariu

Dear developers, why do you still hate marketers?

1 min read
I might be an analyst now, but I wasn’t always one. I started my career as a digital marketer, so I know the ins and outs of this job, the heartaches and the pain.

Here’s how we helped a customer optimize their live chat strategy

1 min read
If you offer live chat in your app, you will surely have asked yourself one of the following questions at least once so far:

Why I prefer the Time Decay attribution model

1 min read
In this issue I decided to try something new: to record the audio version of this week’s newsletter. So, here we go. Enjoy!

How to make the most of your CRM using customer behavior data

1 min read
Can you imagine the work of an FBI detective being based solely on witness testimonies?

Don’t repeat others’ data tracking and storing mistakes! Here’s how to avoid them.

1 min read
Some companies track their mission critical data client side. Don’t!

Essential questions any SaaS business needs to answer before trying to optimize the onboarding process

1 min read
Are you are having problems with the onboarding process?

How to prevent the most vulnerable users from churning

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In the previous article I was talking about mastering engagement scoring and churn prediction. The whole point of being able to predict churn is to prevent it.

Master Engagement Scoring & Churn Prediction for greater profitability

1 min read
Did you know that up to 80% of the people that churn are customers with low or no engagement. Such numbers can break your business if you don’t address the issue accordingly.

Is it a good idea to reduce the Time to First Value at any cost?

1 min read
Everyone struggles to improve their on-boarding process in order to convince more and more customers to buy their product.