Category: Retention & Engagement

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One of the best ways to measure the success of your business is to look at data of active users...

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SaaS growth strategist Michiel Vermeulen has recently joined InnerTrends in a live webinar on How to boost your SaaS free...

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Customer Lifetime Value (CLV or LTV) is one of the key performance metrics for every SaaS company. Your CLV represents...

We all want to achieve a stellar onboarding experience for our customers. What if we shortened the optimization process by...

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The North Star Metric is one of the most important levers for growing a software company yet there is a...

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  How to find the metrics that matter most for growth and optimization.

Your customer engagement score can predict churn and indicate overall product health.

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If you think acquiring a customer is the end of the finish line, then you might lose out on 67%...

Does all friction kill conversion rates? Or is there good and bad friction?

How to empower your customer success team to improve customer experience

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