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The Software Growth Opportunity Matrix: How do you drive growth?

The Software Growth Opportunity Matrix: How do you drive growth?

2 min read
At first when InnerTrends was built we thought companies that don't analyze data to drive growth...

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North Star Metric

North Star Metric

1 min read
I was having a call the other day with one of our customers and he wanted me right there and...
Increase your revenue by 100% with a simple hack - The Rule of 72

Increase your revenue by 100% with a simple hack - The Rule of 72

1 min read
Growth is at the epicentre of any business and deciding to double the revenue might seem like a...
Why I love Zest so much

Why I love Zest so much

6 min read
And why I always keep it open in my taskbar for my professional growth. It doesn’t happen too...
Which are the trends in analytics for 2019?

Which are the trends in analytics for 2019?

1 min read
The world of analytics took a turn for the best last year, and 2019 looks even more promising.
You don't stop churn, you prevent it

You don't stop churn, you prevent it

1 min read
Here’s a quick preview of what I’ve been cooking up for you. The ugly truth is that plenty of...
How to define a highly engaged SaaS user

How to define a highly engaged SaaS user

4 min read
Without any further ado, a highly engaged user is defined as someone who regularly receives...
An analysis of the role of the pricing page in your conversion funnel

An analysis of the role of the pricing page in your conversion funnel

3 min read
This was the hypothesis of one of our clients: a complex pricing strategy leads to lack of...
How to analyse customer paths?

How to analyse customer paths?

3 min read
This is the question that is on most marketers’ mind: what are the exact paths that customers...
Is your churn problem actually an onboarding problem?

Is your churn problem actually an onboarding problem?

4 min read
Trying to sort out retention on its own is like hoping to solve a medical issue by dealing with...
4 essential questions for optimizing retention

4 essential questions for optimizing retention

4 min read
I always strive for zero churn.