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Active Users: Measuring Business Success with DAU, WAU, and MAU
5 min read
One of the best ways to measure the success of your business is to look at data of active users...
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Increase your revenue by 100% with a simple hack - The Rule of 72
1 min read
Growth is at the epicentre of any business and deciding to double the revenue might seem like a...
Why I love Zest so much
6 min read
And why I always keep it open in my taskbar for my professional growth. It doesn’t happen too...
Which are the trends in analytics for 2019?
1 min read
The world of analytics took a turn for the best last year, and 2019 looks even more promising.
You don't stop churn, you prevent it
1 min read
Here’s a quick preview of what I’ve been cooking up for you. The ugly truth is that plenty of...
How to define a highly engaged SaaS user
4 min read
Without any further ado, a highly engaged user is defined as someone who regularly receives...
An analysis of the role of the pricing page in your conversion funnel
3 min read
This was the hypothesis of one of our clients: a complex pricing strategy leads to lack of...
How to analyse customer paths?
3 min read
This is the question that is on most marketers’ mind: what are the exact paths that customers...
Is your churn problem actually an onboarding problem?
4 min read
Trying to sort out retention on its own is like hoping to solve a medical issue by dealing with...
4 essential questions for optimizing retention
4 min read
I always strive for zero churn.
4 tried ideas on marketing automation enrichment
6 min read
I used to be a marketer and I am guilty of every classic trick in the book. Yes, you heard me...
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