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Product Analytics for Software Development Companies Made-Easy

Product Analytics for Software Development Companies Made-Easy

3 min read
At the heart of any business is the desire to serve clients to the best of your ability. This...

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Customer Lifetime Value (CLV or LTV) Formula: How to Calculate It Correctly

Customer Lifetime Value (CLV or LTV) Formula: How to Calculate It Correctly

4 min read
Have you ever considered how calculating Customer Lifetime Value incorrectly could affect your...
Double your SaaS Revenue with this 5-Step Growth Plan

Double your SaaS Revenue with this 5-Step Growth Plan

5 min read
What if I told you there was a proven system to double the revenue of your SaaS company? Imagine...
North Star Metric: What, Why & How to Find It & Track It

North Star Metric: What, Why & How to Find It & Track It

5 min read
The North Star Metric concept is one of the most important aspects of growing a software company...
Marketing Attribution for Software: The Best Multi-Touch Model for SaaS

Marketing Attribution for Software: The Best Multi-Touch Model for SaaS

2 min read
Have you ever tried to find out your best marketing channel only to have a conversation with...
The Software Growth Opportunity Matrix: How do you drive growth?

The Software Growth Opportunity Matrix: How do you drive growth?

2 min read
At first when InnerTrends was built we thought companies that don't analyze data to drive growth...
Active Users: Measuring Business Success with DAU, WAU, and MAU

Active Users: Measuring Business Success with DAU, WAU, and MAU

5 min read
One of the best ways to measure the success of your business is to look at data of active users...
Fast Signup vs. Considered Signup – A SaaS Growth Experiment

Fast Signup vs. Considered Signup – A SaaS Growth Experiment

6 min read
Should you encourage people to sign up right away, or is a considered signup better? How do you...
SaaS Free Trial Benchmarks: Is Your Product Hitting The Mark?

SaaS Free Trial Benchmarks: Is Your Product Hitting The Mark?

7 min read
Do you know if your product’s Free Trial is hitting industry benchmarks? If not, you could be...
Is Your Business Stagnating? Net Active Users Might Tell You Why

Is Your Business Stagnating? Net Active Users Might Tell You Why

4 min read
Many companies are obsessed with active users. They check this metric daily and they judge the...
Are You Sure Fast Sign-ups Will Generate More Paying Customers?

Are You Sure Fast Sign-ups Will Generate More Paying Customers?

4 min read
On the surface, it may make sense that if you have a quicker sign-up period that you will...
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