Podcast series
The Data-led Podcast
A podcast dedicated to helping folks become data-led to build better products and experiences.
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Video series
5 minutes
with your data
In this video series, we break down complex analytics concepts into quick, practical lessons you can apply right away.
Each episode takes just 5 minutes to watch and gives you clear, actionable insights to help you make better product decisions with InnerTrends.

Episode 1: Time to first value
How quickly should users finalize the onboarding process? Is faster always better? In this video, learn about friction in the onboarding process, understand the time to first value for your product and how to check its impact on the retention rate.

Episode 2: The influence of paid channels on onboarding rates
When you look at your onboarding rate, do you believe it’s the maximum your product can deliver? Or do you blame your onboarding steps and wonder how to fix them? You may have an onboarding problem; but did you think to check your traffic sources? STOP and take a look at your onboarding rate by paid and non-paid traffic sources.

Episode 3: Free Trial to Paid Conversion
What is the process that brings people from free trial to a paid subscription? What influences their decision to start a paid plan? In our series of 5 Minutes With Your Data, learn about the process that takes people from free trial to a paid plan, understand the importance of delivering the promise of your product and its impact on revenue.

Episode 4: How to validate onboarding
What is the onboarding process and why is it that important? How do you define onboarding for your product? In our series of 5 Minutes With Your Data, learn how to define onboarding, understand the importance of having your team aligned on the definition and its impact on growth.

Episode 5: How to Analyze Sign-up Intent
What is sign-up intent and why is it so important for your acquisition strategy? In our series of 5 Minutes With Your Data, learn about what you should consider when analyzing sign-up intent and how to use it to improve your acquisition strategy.