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Helping solve impactful growth challenges for Software businesses

YOUR TEAM’S NEW DATA SCIENTIST

What is InnerTrends?

InnerTrends was built to pinpoint the biggest growth opportunities for your unique business offering to help drive your product-led growth and solve your most difficult challenges.

We define the details of your business to frame your data insights around it versus trying to fit your business into a one-size-fits-all data tool that is made for any business.

  • Don’t just measure everything…measure what matters!

Better understand your complete SaaS customer journey

  • Acquisition

    Know which marketing channels are creating your best customers.

  • Activation

    Know exactly what it takes to optimize your user onboarding.

  • Revenue

    Know your shortest path to profit.

  • Retention

    Know what brings users back to your product

  • Referral

    Know how to increase referrals and the impact of your advocates

BE CONFIDENT IN YOUR GROWTH DECISIONS

How to leverage InnerTrends for Data-Driven Growth

  • Ask
  • Identify
  • Test
  • Validate
  • Execute
  • Optimize

We offer answers to the most common growth questions that were built by data scientists, but also offer help answering any custom questions you would like the answers to for insights in your data.

Ask

Leverage InnerTrends growth finder algorithm to determine experiments and identify the problem easiest to approach and with the highest impact.

Identify The Growth Opportunity

Do a deep dive within your customer data to formulate the first hypothesis on how to convert the problem into opportunity. Establish the first experiment and what versions you will be testing for analysis.

Establish a Test Experiment

Measure the impact of the experiment and validate your hypothesis. Adjust the experiment based on your learnings.

Validate Your Hypothesis

Use the learnings from all of the experiments to prepare the specs for product updates or user experience improvements that will tackle the opportunity for the long term.

Execute Growth

Determine the success of the new enhancements and decide to expand of the same test further, or determine a new growth opportunity!

Optimize Growth
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WHO IS INNERTRENDS FOR?

Made for Product-Led Growth Businesses

Product-led growth relies on using your product, and its data, as the main vehicle to acquire, activate, and retain customers. Since InnerTrends has a built-in growth opportunity finder it was primarily built for SaaS and mobile app businesses that drive growth with data and offers at least one low-touch customer acquisition strategy, such as a free-trial or freemium offering.

Ideal Business Profile

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SaaS & Mobile Apps

InnerTrends was built with SaaS and mobile apps in mind and focuses growth around the definitions that specifically follow a software company’s customer journey.

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B2B & B2C

Being an account-based analytics platform we are a great fit for both B2B and B2C with any user structure.

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Low-Touch

Best for companies that have a low-touch customer acquisition strategy, such as free trial or freemium, since there needs to be a significant amount of signups for the growth finder algorithm to be most effective.

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Any Stage

Perfect for both startups looking to get their product analytics in place for scaling later or for established companies looking to drive new innovation.

See How InnerTrends Helps You Excel at Your Role

  • Product Marketer
  • Head of Growth
  • Founders & CXO
  • Product Manager
  • Software Engineer
  • Customer Success
  • Growth Consultant

As a marketer, I was obsessed by the following questions: “How much of the things I do on a daily business have a direct impact on the company objectives, and how much is incremental? How much would have happened anyway?”. Having worked with InnerTrends for more than 4 years now, I have had the opportunity to answer these questions: Caustion vs. Correlation? Together, we took the data and its interpretation to the next level.

IrinaBucurenciu

Prior to InnerTrends, we were looking at data in a more macro way and we were not really laser focusing on the micro moments that really mattered and that could really impact our results. We needed an environment that was less about collecting as much data as possible and more about manipulating that data into something readable by human beings.

Miruna-Dragomir

InnerTrends has helped me make vital decisions that has resulted in growth that would have otherwise not been able to achieve, all from within customer data. I haven't found another tool that delivers the level of detail in such a simple way. I can finally see the big picture and make decisions from the top down.

Silviu-toma

Just wanted to take time to give a shoutout to a team and product that I discovered earlier this year - InnerTrends. They have done more than any other product, platform or course to empower me as a Product Manager to level up the impact of my product decisions and data skills. If you are a PM struggling with really delivering value to your customers - get on the phone with them. They make digging into the data and pulling out actionable insights easy.

Desirai-Sweder

At DashRocks we help companies with web analytics but never was able to understand that areas of our product that needed to be tracked in order to grow. With InnerTrends we finally have an understanding of our customers, the features being used most, and how we can truly add value to the product in order to retain them longer.

Tibi Baga

Prior to InnerTrends, we were looking at data in a more macro way and we were not really laser focusing on the micro moments that really mattered and that could really impact our results. We needed an environment that was less about collecting as much data as possible and more about manipulating that data into something readable by human beings.

Michiel Vermeulen

Prior to InnerTrends we were using tools like Amplitude and Mixpanel to setup product analytics for clients. Now we only dive into those tools for very niche problem solving. We have everything we need for product analytics within InnerTrends and we can get our clients' team's fully aligned and setup in far less time.

Joshua Waldman

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