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Find the channels with the best investment/results ratio.
Measure your marketing efforts using both quantitative and qualitative factors.
HOT: Upload validated conversions to Google AdWords and Facebook.
Find out where are your users most likely to drop off during the onboarding process.
Identify the common behaviour of users who finish the onboarding process.
Identify the minimum of actions that users need to perform in your app in order to stick for long term.
Find the difference in behavior between users that stick and those that don't.
Whenever you find an optimization opportunity, check Who are the users that... and personalize their experience.
From uploading valid conversions to your AdWords account to setting customer lifecycle emails and push notifications based on user behavior, all based on insights you can validate.
Innertrends is one of the best tools you can use to fully understand what's actually happening with your users and with your funnel. Integrating it with Intercom was a very good idea so that we find the blockage points in our onboarding funnel and make data-driven decisions.
Valentin Radu - Omniconvert