Data that Knows Your Business
Data insights built around your unique business details so there is clear context for finding impactful insights.
All other data tools try to plug your business into their tool, InnerTrends plugs your data into your business.
Growth Opportunity Finder
We have built-in algorithms that identify your biggest opportunities within your data for you so you can confidently have a starting point for your analysis.
You must be a data scientist or have the skillsets to juggle events, metrics, segments, cohorts, filters, dimensions and visualizations.
Answers to Data Science Questions
We work directly with data scientists to provide answers to the most important growth questions within your data for you.
Must come up with your own questions to ask to be able to find actionable answers to them.
Data Accuracy Guaranteed
We validate your data for you to a minimum of 99% accuracy rate so you don’t have to worry if you are making decisions around inaccurate data.
You must validate data for accuracy yourself.
No Data Expertise Required
Relax, we take care or what is needed to find insights so you don’t need the skillsets to juggle events, metrics, segments, cohorts, filters, dimensions and visualizations.
Your team must have a data expert or data scientist to extract growth opportunities.
No Data Manipulation
We provide a read-only platform that is based on your business definitions so you and your team will look at your product data all in the same light and reduce confusion in how team members are translating data.
Data can be manipulated on-the-fly at any time which can make it difficult for a team to agree on how your data is being defined and analyzed when looking into a new opportunity.
Tracking Setup Done-For-You
We work with your team directly to make sure your metrics are properly defined and accurately tracked.
You must set up definitions and tracking specs yourself.
"We needed an environment that was less about collecting as much data as possible but more about manipulating that data into something more readable by humans."
Know which marketing channels are creating your best customers.
Know exactly what it takes to optimize your user onboarding.
Know your shortest path to profit.
Know what brings users back to your product
Know how to increase referrals and the impact of your advocates
We offer answers to the most common growth questions that were built by data scientists, but also offer help answering any custom questions you would like the answers to for insights in your data.
Leverage InnerTrends growth finder algorithm to determine experiments and identify the problem easiest to approach and with the highest impact.
Do a deep dive within your customer data to formulate the first hypothesis on how to convert the problem into opportunity. Establish the first experiment and what versions you will be testing for analysis.
Measure the impact of the experiment and validate your hypothesis. Adjust the experiment based on your learnings.
Use the learnings from all of the experiments to prepare the specs for product updates or user experience improvements that will tackle the opportunity for the long term.
Determine the success of the new enhancements and decide to expand of the same test further, or determine a new growth opportunity!
Product-led growth relies on using your product, and its data, as the main vehicle to acquire, activate, and retain customers.InnerTrends was primarily built for SaaS businesses that drive growth with data and offers at least one low-touch customer acquisition strategy, such as a free-trial or freemium offering.
InnerTrends was built with SaaS and mobile apps in mind and focuses growth around the definitions that specifically follow a software company’s customer journey.
Being an account-based analytics platform we are a great fit for both B2B and B2C with any user structure.
Best for companies that have a low-touch customer acquisition strategy, such as free trial or freemium, since there needs to be a significant amount of signups for the growth finder algorithm to be most effective.
Perfect for both startups looking to get their product analytics in place for scaling later or for established companies looking to drive new innovation.
As a marketer, I was obsessed by the following questions: “How much of the things I do on a daily business have a direct impact on the company objectives, and how much is incremental? How much would have happened anyway?”. Having worked with InnerTrends for more than 4 years now, I have had the opportunity to answer these questions: Causation vs. Correlation? Together, we took the data and its interpretation to the next level.
Prior to InnerTrends, we were looking at data in a more macro way and we were not really laser focusing on the micro moments that really mattered and that could really impact our results. We needed an environment that was less about collecting as much data as possible and more about manipulating that data into something readable by human beings.
Just wanted to take time to give a shoutout to a team and product that I discovered earlier this year - InnerTrends. They have done more than any other product, platform or course to empower me as a Product Manager to level up the impact of my product decisions and data skills. If you are a PM struggling with really delivering value to your customers - get on the phone with them. They make digging into the data and pulling out actionable insights easy.
InnerTrends has helped me make vital decisions that has resulted in growth that would have otherwise not been able to achieve, all from within customer data. I haven't found another tool that delivers the level of detail in such a simple way. I can finally see the big picture and make decisions from the top down.
At DashRocks we help companies with web analytics but never was able to understand that areas of our product that needed to be tracked in order to grow. With InnerTrends we finally have an understanding of our customers, the features being used most, and how we can truly add value to the product in order to retain them longer.
Data is key but actually doing something with it is essential. Overall, the team of InnerTrends feels like have a data partner sitting next to you and going the extra mile. At the bottom line the numbers don't lie. Adding this with lots of knowledge and experience is a must-have for companies that need to activate their new prospects.
Prior to InnerTrends we were using tools like Amplitude and Mixpanel to setup product analytics for clients. Now we only dive into those tools for very niche problem solving. We have everything we need for product analytics within InnerTrends and we can get our clients' team's fully aligned and setup in far less time.
A product that's the cornerstone to our business growth and success...It enables us to truly understand how our customers are engaging with our product through every part of our funnel. This means we can define how quickly customers reach specific goals, how effective we are at delivering on our promise and our ability to retain our customers. Through this we can understand where our biggest growth opportunities are, allow us to prioritize accordingly and measure our efforts to optimize effortlessly.
