Part 1: Tracking The Right Data
As a marketer, I was obsessed by the following questions: “How much of the things I do on a daily business have a direct impact on the company objectives, and how much is incremental? How much would have happened anyway?”. Having worked with InnerTrends for more than 4 years now, I have had the opportunity to answer these questions: Causation vs. Correlation? Together, we took the data and its interpretation to the next level.
Prior to InnerTrends, we were looking at data in a more macro way and we were not really laser focusing on the micro moments that really mattered and that could really impact our results. We needed an environment that was less about collecting as much data as possible and more about manipulating that data into something readable by human beings.
Just wanted to take time to give a shoutout to a team and product that I discovered earlier this year - InnerTrends. They have done more than any other product, platform or course to empower me as a Product Manager to level up the impact of my product decisions and data skills. If you are a PM struggling with really delivering value to your customers - get on the phone with them. They make digging into the data and pulling out actionable insights easy.
InnerTrends has helped me make vital decisions that has resulted in growth that would have otherwise not been able to achieve, all from within customer data. I haven't found another tool that delivers the level of detail in such a simple way. I can finally see the big picture and make decisions from the top down.
At DashRocks we help companies with web analytics but never was able to understand that areas of our product that needed to be tracked in order to grow. With InnerTrends we finally have an understanding of our customers, the features being used most, and how we can truly add value to the product in order to retain them longer.
Data is key but actually doing something with it is essential. Overall, the team of InnerTrends feels like have a data partner sitting next to you and going the extra mile. At the bottom line the numbers don't lie. Adding this with lots of knowledge and experience is a must-have for companies that need to activate their new prospects.
Prior to InnerTrends we were using tools like Amplitude and Mixpanel to setup product analytics for clients. Now we only dive into those tools for very niche problem solving. We have everything we need for product analytics within InnerTrends and we can get our clients' team's fully aligned and setup in far less time.
A product that's the cornerstone to our business growth and success...It enables us to truly understand how our customers are engaging with our product through every part of our funnel. This means we can define how quickly customers reach specific goals, how effective we are at delivering on our promise and our ability to retain our customers. Through this we can understand where our biggest growth opportunities are, allow us to prioritize accordingly and measure our efforts to optimize effortlessly.
