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Marketing Attribution for Software: The Best Multi-Touch Model for SaaS

Marketing Attribution for Software: The Best Multi-Touch Model for SaaS

2 min read
Have you ever tried to find out your best marketing channel only to have a conversation with...

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The Software Growth Opportunity Matrix: How do you drive growth?

2 min read
At first when InnerTrends was built we thought companies that don't analyze data to drive growth ultimately didn't have growth insights. However, after doing a bit of industry research and working...

Active Users: Measuring Business Success with DAU, WAU, and MAU

5 min read
One of the best ways to measure the success of your business is to look at data of active users because with it you are able to understand just how sticky your product is. We know analyzing...

Fast Signup vs. Considered Signup – A SaaS Growth Experiment

6 min read
Should you encourage people to sign up right away, or is a considered signup better? How do you know which is more suitable for your business?

SaaS Free Trial Benchmarks: Is Your Product Hitting The Mark?

7 min read
Do you know if your product’s Free Trial is hitting industry benchmarks? If not, you could be leaving a lot of money on the table.

Is Your Business Stagnating? Net Active Users Might Tell You Why

4 min read
Many companies are obsessed with active users. They check this metric daily and they judge the success of their efforts based on it.

Are You Sure Fast Sign-ups Will Generate More Paying Customers?

4 min read
On the surface, it may make sense that if you have a quicker sign-up period that you will convert not only more paying customers, but they will also convert quicker. Unfortunately that doesn't...

Successful Onboarding Ends With A Promise

5 min read
How do you define the onboarding process?  What is the last step of the onboarding process?  The onboarding process and, more specifically, the last step of the onboarding process have been...

Onboarding: is it a good idea to get to first value a.s.a.p.?

2 min read
Hello everyone! I’m here today to bust a myth: that driving users to finish the onboarding process as fast as possible will bring in more paying customers. Wrong!

Stop chasing revenue at any cost

6 min read
Chase your company’s revenue at all costs, and your clients won’t stick around.  Help your customers thrive, and your income will be automatically guaranteed.