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Customer Lifetime Value (CLV or LTV) Formula: How to Calculate It Correctly

Customer Lifetime Value (CLV or LTV) Formula: How to Calculate It Correctly

4 min read
Have you ever considered how calculating Customer Lifetime Value incorrectly could affect your...

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Double your SaaS Revenue with this Growth Plan

4 min read
What if I told you there was a proven system to double the revenue of your SaaS company? Imagine for a moment that you had the power to impact your SaaS growth with just a few simple tweaks in...

North Star Metric: What, Why & How to Find It & Track It

5 min read
The North Star Metric concept is one of the most important aspects of growing a software company yet there is a lot of confusion and opinions surrounding it. 

Marketing Attribution for Software: The Best Multi-Touch Model for SaaS

2 min read
Have you ever tried to find out your best marketing channel only to have a conversation with your team about where a lead came from and which channel should get the credit? That usually starts a...

The Software Growth Opportunity Matrix: How do you drive growth?

2 min read
At first when InnerTrends was built we thought companies that don't analyze data to drive growth ultimately didn't have growth insights. However, after doing a bit of industry research and working...

Active Users: Measuring Business Success with DAU, WAU, and MAU

5 min read
One of the best ways to measure the success of your business is to look at data of active users because with it you are able to understand just how sticky your product is. We know analyzing...

Fast Signup vs. Considered Signup – A SaaS Growth Experiment

6 min read
Should you encourage people to sign up right away, or is a considered signup better? How do you know which is more suitable for your business?

SaaS Free Trial Benchmarks: Is Your Product Hitting The Mark?

7 min read
Do you know if your product’s Free Trial is hitting industry benchmarks? If not, you could be leaving a lot of money on the table.

Is Your Business Stagnating? Net Active Users Might Tell You Why

4 min read
Many companies are obsessed with active users. They check this metric daily and they judge the success of their efforts based on it.

Are You Sure Fast Sign-ups Will Generate More Paying Customers?

4 min read
On the surface, it may make sense that if you have a quicker sign-up period that you will convert not only more paying customers, but they will also convert quicker. Unfortunately that doesn't...