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Author: Julia Murariu

Marketing Attribution for Software: The Best Multi-Touch Model for SaaS

Marketing Attribution for Software: The Best Multi-Touch Model for SaaS

2 min read

Have you ever tried to find out your best marketing channel only to have a conversation with...

Five coding hacks every online marketer needs to play with this week

Five coding hacks every online marketer needs to play with this week

4 min read

And yes, there are tons of tools out there to help non-technical marketers, but basic coding...

Seven steps to claiming enterprise clients as your own

Seven steps to claiming enterprise clients as your own

5 min read

But are you really ready for the big customers?

Errors: your website’s biggest worst kept secret!

Errors: your website’s biggest worst kept secret!

4 min read

When we find an error, it usually leads to one of two questions:

Mastering time and context. The big secret of great web analysts

Mastering time and context. The big secret of great web analysts

4 min read

Time Take any web analytics tool for a sprint around the block and you’ll quickly discover how...

SaaS: The most reliable way to calculate the profit of each marketing channel

SaaS: The most reliable way to calculate the profit of each marketing channel

4 min read

Many apps prefer to lure people in with a freebie (free trial, free version, free add-on, you...

Launching a New App? What Metrics Should You Track to Be in Control?

Launching a New App? What Metrics Should You Track to Be in Control?

4 min read

At this stage metrics like churn rate, recovery rate, lifetime value mean pretty much nothing to...

The love link between developers, marketing and sales people!

The love link between developers, marketing and sales people!

The love link between technical and creative teams is the customer. With InnerTrends, we are in...