Differences between web and product analytics, why you need both, and useful tools to explore

For SaaS businesses, team alignment is everything. A report by Forrester Research supports this by concluding that businesses with proper alignment see a 32% increase in revenue growth, while organizations with less alignment actually see a 7% decrease. They also concluded that...

At the heart of any business is the desire to serve clients to the best of your ability. This starts with understanding what they need, and what they want.

The Data-led Professional Podcast: What is a single source of truth and why do you need it?

In this week’s episode, join hosts Claudiu Murariu, CEO and Co-Founder of InnerTrends, and Arpit Choudhury, Founder of Data-led Academy, as they come together to discuss the utilization of Data Democratization across a company or organization to achieve uniform definitions of data,...

Welcome to the pilot episode of The Data-led Professional Podcast.

Should you encourage people to sign up right away, or is a considered signup better? How do you know which is more suitable for your business?

Many companies are obsessed with active users. They check this metric daily and they judge the success of their efforts based on it.

On the surface, it may make sense that if you have a quicker sign-up period that you will convert not only more paying customers, but they will also convert quicker. Unfortunately that doesn’t always ring true. Let’s take a deeper look at...