Author: Claudiu Murariu

Customer Lifetime Value

Customer Lifetime Value (CLV or LTV) Formula: How to Calculate It Correctly

1 min read
Customer Lifetime Value (CLV or LTV) is one of the key performance metrics for every SaaS company. Your CLV represents the average amount of money you can expect to earn from a customer over the duration of their engagement with your product.

Track the Right Data with InnerTrends’ New Self-Service Onboarding

1 min read
Get the actionable insights that matter most for product-led growth.

7 Steps to Align Your Entire SaaS Team For Growth

1 min read
For SaaS businesses, team alignment is everything. A report by Forrester Research supports this by concluding that businesses with proper alignment see a 32% increase in revenue growth, while organizations with less alignment actually see a 7% decrease. They also concluded that...

Product Analytics for Software Development Companies Made-Easy

1 min read
At the heart of any business is the desire to serve clients to the best of your ability. This starts with understanding what they need, and what they want.

Active Users: Measuring Business Success with DAU, WAU, and MAU

1 min read
One of the best ways to measure the success of your business is to look at data of active users because with it you are able to understand just how sticky your product is. We know analyzing active users can get a...

Fast Signup vs. Considered Signup – A SaaS Growth Experiment

1 min read
Should you encourage people to sign up right away, or is a considered signup better? How do you know which is more suitable for your business?

Is Your Business Stagnating? Net Active Users Might Tell You Why

1 min read
Many companies are obsessed with active users. They check this metric daily and they judge the success of their efforts based on it.

Are You Sure Fast Sign-ups Will Generate More Paying Customers?

1 min read
On the surface, it may make sense that if you have a quicker sign-up period that you will convert not only more paying customers, but they will also convert quicker. Unfortunately that doesn’t always ring true. Let’s take a deeper look at...

Successful Onboarding Ends With A Promise

1 min read
How do you define the onboarding process?  What is the last step of the onboarding process (Onboarded)?  The onboarding process and, more specifically, the last step of the onboarding process have been deemed by many companies as difficult – but imperative –...