UX event data reflects user interactions with your website or application. This data allows you to better understand user journeys, detect common patterns, friction points, and improve your KPIs instead of just measuring them.

UX event data reflects user interactions with your website or application. This data allows you to better understand user journeys, detect common patterns, friction points, and improve your KPIs instead of just measuring them.

As we build and grow our SaaS products, we hit a spot where we go: “I need to know what features my customers are using!” “What improvement can I make in the product that will actually help me grow the business?”  “How...

One of the best ways to measure the success of your business is to look at data of active users because with it you are able to understand just how sticky your product is. We know that analyzing active users can get...

Find out which are the onboarding tools that can help you optimize your onboarding process to its full potential.

In this podcast episode, join special guest Georgiana (aka Gia) Laudi, CEO and Co-Founder of Forget The Funnel, and Data-led Podcast host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into customer-led growth and the critical role it plays in...

The North Star Metric is one of the most important levers for growing a software company yet there is a lot of confusion and opinions surrounding it.

Whether you’re new to the industry, or a successful product manager who uses analytics in their daily routine, there’s always something new to be learned.

The world of analytics took a turn for the best in the last years, and 2022 looks even more promising.