Author: Julia Murariu

data tracking plan article (1)

What is an analytics data tracking plan and how to build one

1 min read
Correctly tracking how users are using your product and how they engage with it is the key to healthy product analytics.

[Product Update] New Navigation Takes You Faster to Analytics Insights

1 min read
We have some exciting updates for you: we’ve launched a new navigation menu within the InnerTrends app – it’s now faster and more efficient to get to reports -, plus two more features are now available in beta!

Marketing Attribution for Software: The Best Multi-Touch Model for SaaS

1 min read
Have you ever tried to find out your best marketing channel only to have a conversation with your team about where a lead came from and which channel should get the credit? That usually starts a longer conversation (or three) about how...

Five coding hacks every online marketer needs to play with this week

1 min read
And yes, there are tons of tools out there to help non-technical marketers, but basic coding skills will guarantee that it will totally be worth paying for them.

Seven steps to claiming enterprise clients as your own

1 min read
But are you really ready for the big customers?

Errors: your website’s biggest worst kept secret!

1 min read
When we find an error, it usually leads to one of two questions:

Mastering time and context. The big secret of great web analysts

1 min read
Time Take any web analytics tool for a sprint around the block and you’ll quickly discover how crucial time is.

SaaS: The most reliable way to calculate the profit of each marketing channel

1 min read
Many apps prefer to lure people in with a freebie (free trial, free version, free add-on, you name it) and it’s usually the case that they will invest money to get people using the free product.

Launching a New App? What Metrics Should You Track to Be in Control?

1 min read
At this stage metrics like churn rate, recovery rate, lifetime value mean pretty much nothing to us (but if you are interested in them, here is an article that does them great justice). We need to count on metrics that help us...