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Explore Product
[Podcast] Marketing Attribution: The Role of Data to Get It Right

[Podcast] Marketing Attribution: The Role of Data to Get It Right

10 min read
Welcome to The Data-led Professional Podcast: A podcast dedicated to helping folks become...

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Stop chasing revenue at any cost

Stop chasing revenue at any cost

6 min read
Chase your company’s revenue at all costs, and your clients won’t stick around.  Help your...
How to get more users to reach your product goals?

How to get more users to reach your product goals?

2 min read
How many of your customers pay without experiencing your value proposition? They will be the...
Why I love Zest so much

Why I love Zest so much

6 min read
And why I always keep it open in my taskbar for my professional growth. It doesn’t happen too...
Which are the trends in analytics for 2019?

Which are the trends in analytics for 2019?

1 min read
The world of analytics took a turn for the best last year, and 2019 looks even more promising.
You don't stop churn, you prevent it

You don't stop churn, you prevent it

1 min read
Here’s a quick preview of what I’ve been cooking up for you. The ugly truth is that plenty of...
How to define a highly engaged SaaS user

How to define a highly engaged SaaS user

4 min read
Without any further ado, a highly engaged user is defined as someone who regularly receives...
An analysis of the role of the pricing page in your conversion funnel

An analysis of the role of the pricing page in your conversion funnel

3 min read
This was the hypothesis of one of our clients: a complex pricing strategy leads to lack of...
How to analyse customer paths?

How to analyse customer paths?

3 min read
This is the question that is on most marketers’ mind: what are the exact paths that customers...
Is your churn problem actually an onboarding problem?

Is your churn problem actually an onboarding problem?

4 min read
Trying to sort out retention on its own is like hoping to solve a medical issue by dealing with...
4 essential questions for optimizing retention

4 essential questions for optimizing retention

4 min read
I always strive for zero churn.