[Podcast] The Modern Data Stack For Growth

[Podcast] The Modern Data Stack For Growth

8 min read
Welcome to The Data-led Professional Podcast: A podcast dedicated to helping folks become...

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How to define a highly engaged SaaS user

How to define a highly engaged SaaS user

4 min read
Without any further ado, a highly engaged user is defined as someone who regularly receives...
An analysis of the role of the pricing page in your conversion funnel

An analysis of the role of the pricing page in your conversion funnel

3 min read
This was the hypothesis of one of our clients: a complex pricing strategy leads to lack of...
How to analyse customer paths?

How to analyse customer paths?

3 min read
This is the question that is on most marketers’ mind: what are the exact paths that customers...
Is your churn problem actually an onboarding problem?

Is your churn problem actually an onboarding problem?

4 min read
Trying to sort out retention on its own is like hoping to solve a medical issue by dealing with...
4 essential questions for optimizing retention

4 essential questions for optimizing retention

4 min read
I always strive for zero churn.
4 tried ideas on marketing automation enrichment

4 tried ideas on marketing automation enrichment

6 min read
I used to be a marketer and I am guilty of every classic trick in the book. Yes, you heard me...
Dear developers, why do you still hate marketers?

Dear developers, why do you still hate marketers?

4 min read
I might be an analyst now, but I wasn’t always one. I started my career as a digital marketer,...
Here’s how we helped a customer optimize their live chat strategy

Here’s how we helped a customer optimize their live chat strategy

4 min read
If you offer live chat in your app, you will surely have asked yourself one of the following...
Why I prefer the Time Decay attribution model

Why I prefer the Time Decay attribution model

5 min read
In this issue I decided to try something new: to record the audio version of this week’s...
How to make the most of your CRM using customer behavior data

How to make the most of your CRM using customer behavior data

5 min read
Can you imagine the work of an FBI detective being based solely on witness testimonies?