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[Podcast] Lifecycle Emails and Their Impact on the Customer Journey

[Podcast] Lifecycle Emails and Their Impact on the Customer Journey

4 min read
Welcome to the pilot episode of The Data-led Professional Podcast. With Claudiu Murariu,...

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Why I love Zest so much

Why I love Zest so much

6 min read
And why I always keep it open in my taskbar for my professional growth. It doesn’t happen too...
Which are the trends in analytics for 2019?

Which are the trends in analytics for 2019?

1 min read
The world of analytics took a turn for the best last year, and 2019 looks even more promising.
You don't stop churn, you prevent it

You don't stop churn, you prevent it

1 min read
Here’s a quick preview of what I’ve been cooking up for you. The ugly truth is that plenty of...
How to define a highly engaged SaaS user

How to define a highly engaged SaaS user

4 min read
Without any further ado, a highly engaged user is defined as someone who regularly receives...
An analysis of the role of the pricing page in your conversion funnel

An analysis of the role of the pricing page in your conversion funnel

3 min read
This was the hypothesis of one of our clients: a complex pricing strategy leads to lack of...
How to analyse customer paths?

How to analyse customer paths?

3 min read
This is the question that is on most marketers’ mind: what are the exact paths that customers...
Is your churn problem actually an onboarding problem?

Is your churn problem actually an onboarding problem?

4 min read
Trying to sort out retention on its own is like hoping to solve a medical issue by dealing with...
4 essential questions for optimizing retention

4 essential questions for optimizing retention

4 min read
I always strive for zero churn.
4 tried ideas on marketing automation enrichment

4 tried ideas on marketing automation enrichment

6 min read
I used to be a marketer and I am guilty of every classic trick in the book. Yes, you heard me...
Dear developers, why do you still hate marketers?

Dear developers, why do you still hate marketers?

4 min read
I might be an analyst now, but I wasn’t always one. I started my career as a digital marketer,...