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[Podcast] Marketing Attribution: The Role of Data to Get It Right

[Podcast] Marketing Attribution: The Role of Data to Get It Right

10 min read
Welcome to The Data-led Professional Podcast: A podcast dedicated to helping folks become...

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4 tried ideas on marketing automation enrichment

4 tried ideas on marketing automation enrichment

6 min read
I used to be a marketer and I am guilty of every classic trick in the book. Yes, you heard me...
Dear developers, why do you still hate marketers?

Dear developers, why do you still hate marketers?

4 min read
I might be an analyst now, but I wasn’t always one. I started my career as a digital marketer,...
Here’s how we helped a customer optimize their live chat strategy

Here’s how we helped a customer optimize their live chat strategy

4 min read
If you offer live chat in your app, you will surely have asked yourself one of the following...
Why I prefer the Time Decay attribution model

Why I prefer the Time Decay attribution model

5 min read
In this issue I decided to try something new: to record the audio version of this week’s...
How to make the most of your CRM using customer behavior data

How to make the most of your CRM using customer behavior data

5 min read
Can you imagine the work of an FBI detective being based solely on witness testimonies?
Don't repeat others’ data tracking and storing mistakes! Here’s how to avoid them.

Don't repeat others’ data tracking and storing mistakes! Here’s how to avoid them.

5 min read
Some companies track their mission critical data client side. Don't!
Essential questions any SaaS business needs to answer before trying to optimize the onboarding process

Essential questions any SaaS business needs to answer before trying to optimize the onboarding process

4 min read
Are you are having problems with the onboarding process?
How to prevent the most vulnerable users from churning

How to prevent the most vulnerable users from churning

2 min read
In the previous article I was talking about mastering engagement scoring and churn prediction....
Master Engagement Scoring & Churn Prediction for greater profitability

Master Engagement Scoring & Churn Prediction for greater profitability

3 min read
Did you know that up to 80% of the people that churn are customers with low or no engagement....
Is it a good idea to reduce the Time to First Value at any cost?

Is it a good idea to reduce the Time to First Value at any cost?

4 min read
Everyone struggles to improve their on-boarding process in order to convince more and more...