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Product Analytics Trends in 2022

Product Analytics Trends in 2022

4 min read
The world of analytics took a turn for the best in the last years, and 2022 looks even more...

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Marketing Attribution for Software: The Best Multi-Touch Model for SaaS

Marketing Attribution for Software: The Best Multi-Touch Model for SaaS

2 min read
Have you ever tried to find out your best marketing channel only to have a conversation with your...
The Software Growth Opportunity Matrix: How do you drive growth?

The Software Growth Opportunity Matrix: How do you drive growth?

2 min read
At first when InnerTrends was built we thought companies that don't analyze data to drive growth...
Active Users: Measuring Business Success with DAU, WAU, and MAU

Active Users: Measuring Business Success with DAU, WAU, and MAU

5 min read
One of the best ways to measure the success of your business is to look at data of active users...
Fast Signup vs. Considered Signup – A SaaS Growth Experiment

Fast Signup vs. Considered Signup – A SaaS Growth Experiment

6 min read
Should you encourage people to sign up right away, or is a considered signup better? How do you...
SaaS Free Trial Benchmarks: Is Your Product Hitting The Mark?

SaaS Free Trial Benchmarks: Is Your Product Hitting The Mark?

7 min read
Do you know if your product’s Free Trial is...
Is Your Business Stagnating? Net Active Users Might Tell You Why

Is Your Business Stagnating? Net Active Users Might Tell You Why

4 min read
Many companies are obsessed with active users. They check this metric daily and they judge the...
Are You Sure Fast Sign-ups Will Generate More Paying Customers?

Are You Sure Fast Sign-ups Will Generate More Paying Customers?

4 min read
On the surface, it may make sense that if you have a quicker sign-up period that you will convert...
Successful Onboarding Ends With A Promise

Successful Onboarding Ends With A Promise

5 min read
How do you define the onboarding process?  What is the last step of the onboarding process...
Onboarding: is it a good idea to get to first value a.s.a.p.?

Onboarding: is it a good idea to get to first value a.s.a.p.?

2 min read
Hello everyone! I’m here today to bust a myth: that driving users to finish the onboarding process...
Stop chasing revenue at any cost

Stop chasing revenue at any cost

6 min read
Chase your company’s revenue at all costs, and your clients won’t stick around.  Help your...