Hello everyone! I’m here today to bust a myth: that driving users to finish the onboarding process as fast as...

Chase your company’s revenue at all costs, and your clients won’t stick around.  Help your customers thrive, and your income...

Today I’ll be talking about how to get more people to reach your product goals.

And why I always keep it open in my taskbar for my professional growth. It doesn’t happen too often, I’ll...

Without any further ado, a highly engaged user is defined as someone who regularly receives value from your product.

This was the hypothesis of one of our clients: a complex pricing strategy leads to lack of clarity and thus...

This is the question that is on most marketers’ mind: what are the exact paths that customers use to convert?

Trying to sort out retention on its own is like hoping to solve a medical issue by dealing with the...

I always strive for zero churn.

I used to be a marketer and I am guilty of every classic trick in the book. Yes, you heard...

I might be an analyst now, but I wasn’t always one. I started my career as a digital marketer, so...

If you offer live chat in your app, you will surely have asked yourself one of the following questions at...