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In this issue I decided to try something new: to record the audio version of this week’s newsletter. So, here...

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Can you imagine the work of an FBI detective being based solely on witness testimonies?

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Some companies track their mission critical data client side. Don’t!

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In the previous article I was talking about mastering engagement scoring and churn prediction. The whole point of being able...

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Did you know that up to 80% of the people that churn are customers with low or no engagement. Such...

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Everyone struggles to improve their on-boarding process in order to convince more and more customers to buy their product.

Take a moment, breath in, breath out. Whatever you do – do not panic! Let me share with you one...

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When a new user finishes onboarding and first starts to use an app, they will often see “blank state” pages....

“The magic of driving insights from data” is the title of a recent presentation by a well-known speaker in the...

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Last year we started an experiment. We promised 7 SaaS companies to help them with data-driven decisions by answering every...

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