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Active Users: Measuring Business Success with DAU, WAU, and MAU

Active Users: Measuring Business Success with DAU, WAU, and MAU

5 min read
One of the best ways to measure the success of your business is to look at data of active users...

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5 Things Developers Wish Every Marketer Knew

5 Things Developers Wish Every Marketer Knew

4 min read
Having worked with tens of teams, both technical and non-technical, this is what I’ve learned...
Why and how to replicate AB Testing experiments?

Why and how to replicate AB Testing experiments?

4 min read
AB Tests are about people’s reactions, not website elements In Reading Virtual Minds, a book...
Why is the trended customer funnel one of the best reports ever?

Why is the trended customer funnel one of the best reports ever?

3 min read
I first heard of this report via Eric Ries’s book Lean Startup and I remember having a furious...
Once You Choose Your Target Audience, Don’t Stray. AppFolio's RentApp Experience.

Once You Choose Your Target Audience, Don’t Stray. AppFolio's RentApp Experience.

3 min read
 
When Was The Last Time You Did An Experiment?

When Was The Last Time You Did An Experiment?

4 min read
Experiments are the stuff of science. Subject of ‘Through the Wormhole’ or appearing on IFLS, we...
InnerTrends proudly joins the MVP Academy Startup Program

InnerTrends proudly joins the MVP Academy Startup Program

1 min read
Starting on Monday, March 23rd, our team will take part in a 7-week intensive program during...
Introducing

Introducing "The Experiment", the monthly resource for marketers who love to experiment

2 min read
If so, today is your lucky day because here at InnerTrends we love experimenting! There is...
InnerTrends is live and we have a case study to prove it

InnerTrends is live and we have a case study to prove it

3 min read
Yes, code re-factoring really is as scary as it sounds.
6 Ways To Make Error Logs Your New Secret Weapon

6 Ways To Make Error Logs Your New Secret Weapon

5 min read
You might think of errors as those pesky reminders that your app is not perfect (and who wants...
Five coding hacks every online marketer needs to play with this week

Five coding hacks every online marketer needs to play with this week

4 min read
And yes, there are tons of tools out there to help non-technical marketers, but basic coding...
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