On Demand Webinar

How to boost your SaaS free trial conversion rate

A proven concept for scaling and continuous growth even during a recession

Replay available on demand

There’s a lot of talk about a recession which makes businesses think about how they can do more with the same or fewer resources.

In this live session with SaaS growth strategist Michiel Vermeulen and hosted by Claudiu Murariu, CEO and Co-Founder of InnerTrends, we’ll focus on how to get more paying customers without adding resources to the team or marketing dollars.

You’ll learn:

  • Why it’s essential to know the customers you’re attracting and how to approach different segments for better results – covering marketing, product, and sales perspectives; including  product-led approaches.
  • Understand the influence of the AHA moment on free-to-paid conversion and why alignment on onboarding between marketing and product is crucial.
  • How to set up your email strategy – timing and content – to boost conversion from free to paid, because emails can impact both onboarding and free-to-paid conversion, positively or negatively (!).
  • The role of product tours or checklists in enabling customers to get to the value of your product faster.


The martech stack you need for scaling this process without breaking the bank – from measuring KPIs to getting insights and automating actions.

Who should attend:

Product and marketing people with free trial or freemium go-to-market strategy/ B2B SaaS. Companies with slow growth rate that don’t know where to start optimizing their processes. Product-led; subscription-based B2B companies.


More about our guest speaker:

Michiel Vermeulen is an experienced SaaS growth strategist with a success record in improving the acquisition, activation, retention, and revenue processes of self-service/ product-led B2B SaaS. He specializes in lifting companies’ lead-conversion-growth models and sets them up for continuous growth and efficient scaling. More info on Grow Your SaaS Company.

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Our awesome speakers


Michiel Vermeulen

Growth StrategistGrow Your SaaS Company


Claudiu Murariu

CEO and Co-FounderInnerTrends