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Much like the writers of the Back To The Future trilogy, these predictions can sometimes feel like nothing better than...

Finding the first customers for your SaaS Your first customers will be able to provide valuable feedback about your product....

Another question that’s been keeping me awake at night:

Based on their responses, customers are categorized into one of three groups:

That’s right, you either give up because the data doesn’t look to be doing anything (as in the first example) or...

Ask most data scientists if data needs to be 100% accurate and they’ll tell you no, you simply need a...

After being asked by one of our subscribers “What are the best resources for learning web analytics?”, we decided to...

This place of total absorption is what’s known as ‘the zone’ or ‘the flow’. Some think of it as a...

Having worked with tens of teams, both technical and non-technical, this is what I’ve learned about helping things run smoothly...

AB Tests are about people’s reactions, not website elements In Reading Virtual Minds, a book that applied a reset on...

I first heard of this report via Eric Ries’s book Lean Startup and I remember having a furious reaction to...