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Category: Revenue

Customer Lifetime Value (CLV or LTV) Formula: How to Calculate It Correctly

Customer Lifetime Value (CLV or LTV) Formula: How to Calculate It Correctly

4 min read
Have you ever considered how calculating Customer Lifetime Value incorrectly could affect your...
Double your SaaS Revenue with this Growth Plan

Double your SaaS Revenue with this Growth Plan

4 min read
What if I told you there was a proven system to double the revenue of your SaaS company? Imagine...
North Star Metric: What, Why & How to Find It & Track It

North Star Metric: What, Why & How to Find It & Track It

5 min read
The North Star Metric concept is one of the most important aspects of growing a software company...
The Software Growth Opportunity Matrix: How do you drive growth?

The Software Growth Opportunity Matrix: How do you drive growth?

2 min read
At first when InnerTrends was built we thought companies that don't analyze data to drive growth...
Are You Sure Fast Sign-ups Will Generate More Paying Customers?

Are You Sure Fast Sign-ups Will Generate More Paying Customers?

4 min read
On the surface, it may make sense that if you have a quicker sign-up period that you will...
Successful Onboarding Ends With A Promise

Successful Onboarding Ends With A Promise

5 min read
How do you define the onboarding process?  What is the last step of the onboarding process?  ...
Stop chasing revenue at any cost

Stop chasing revenue at any cost

6 min read
Chase your company’s revenue at all costs, and your clients won’t stick around.  Help your...
Which are the trends in analytics for 2019?

Which are the trends in analytics for 2019?

1 min read
The world of analytics took a turn for the best last year, and 2019 looks even more promising.
An analysis of the role of the pricing page in your conversion funnel

An analysis of the role of the pricing page in your conversion funnel

3 min read
This was the hypothesis of one of our clients: a complex pricing strategy leads to lack of...
Dear developers, why do you still hate marketers?

Dear developers, why do you still hate marketers?

4 min read
I might be an analyst now, but I wasn’t always one. I started my career as a digital marketer,...