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Category: Revenue

Dear developers, why do you still hate marketers?

Dear developers, why do you still hate marketers?

4 min read

I might be an analyst now, but I wasn’t always one. I started my career as a digital marketer,...

Here’s how we helped a customer optimize their live chat strategy

Here’s how we helped a customer optimize their live chat strategy

4 min read

If you offer live chat in your app, you will surely have asked yourself one of the following...

Is Your SaaS Long Overdue For a Pricing Update? Here Are 10 Ideas To Improve Your SaaS Pricing Strategy

Is Your SaaS Long Overdue For a Pricing Update? Here Are 10 Ideas To Improve Your SaaS Pricing Strategy

9 min read

If you were to re-launch the current version of your product today, how much would you ask your...

A Growth Hacker's Journey to Double Revenue. Step 1: Increase Traffic by 12%

A Growth Hacker's Journey to Double Revenue. Step 1: Increase Traffic by 12%

8 min read

Have you ever heard about the rule of 72?

Minimum Viable Test: The Framework We Use To Kill It With Our A/B Tests

Minimum Viable Test: The Framework We Use To Kill It With Our A/B Tests

4 min read

We recently had the opportunity to chat with Dennis van der Heijden, the CEO of Convert, about...

Product Manager vs. Marketer: Who's In Charge of User Onboarding?

Product Manager vs. Marketer: Who's In Charge of User Onboarding?

4 min read

For any SaaS company to grow, two things need to happen: The number of new users needs to...

How to Find The Best Discount For Your Yearly Subscription: 7 Lessons We Learned From Analyzing 100 SaaS Companies

How to Find The Best Discount For Your Yearly Subscription: 7 Lessons We Learned From Analyzing 100 SaaS Companies

5 min read

In the words of jazz singer Mel Tormé, “Talking money is crass, so I’m not going to tell you...

B2B Customer Onboarding Process: Optimize Your User Onboarding Time

B2B Customer Onboarding Process: Optimize Your User Onboarding Time

4 min read

B2B customer onboarding process involves friction even for the best optimized processes.

Analytics Schedule Calendar for Product Managers

Analytics Schedule Calendar for Product Managers

5 min read

That’s right, you either give up because the data doesn’t look to be doing anything (as in the...

Why and how to replicate AB Testing experiments?

Why and how to replicate AB Testing experiments?

4 min read

AB Tests are about people’s reactions, not website elements In Reading Virtual Minds, a book...

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