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Category: Revenue

An analysis of the role of the pricing page in your conversion funnel

An analysis of the role of the pricing page in your conversion funnel

3 min read

This was the hypothesis of one of our clients: a complex pricing strategy leads to lack of...

Dear developers, why do you still hate marketers?

Dear developers, why do you still hate marketers?

4 min read

I might be an analyst now, but I wasn’t always one. I started my career as a digital marketer,...

Here’s how we helped a customer optimize their live chat strategy

Here’s how we helped a customer optimize their live chat strategy

4 min read

If you offer live chat in your app, you will surely have asked yourself one of the following...

Is Your SaaS Long Overdue For a Pricing Update? Here Are 10 Ideas To Improve Your SaaS Pricing Strategy

Is Your SaaS Long Overdue For a Pricing Update? Here Are 10 Ideas To Improve Your SaaS Pricing Strategy

9 min read

If you were to re-launch the current version of your product today, how much would you ask your...

A Growth Hacker's Journey to Double Revenue. Step 1: Increase Traffic by 12%

A Growth Hacker's Journey to Double Revenue. Step 1: Increase Traffic by 12%

8 min read

Have you ever heard about the rule of 72?

Minimum Viable Test: The Framework We Use To Kill It With Our A/B Tests

Minimum Viable Test: The Framework We Use To Kill It With Our A/B Tests

4 min read

We recently had the opportunity to chat with Dennis van der Heijden, the CEO of Convert, about...

Product Manager vs. Marketer: Who's In Charge of User Onboarding?

Product Manager vs. Marketer: Who's In Charge of User Onboarding?

4 min read

For any SaaS company to grow, two things need to happen: The number of new users needs to...

How to Find The Best Discount For Your Yearly Subscription: 7 Lessons We Learned From Analyzing 100 SaaS Companies

How to Find The Best Discount For Your Yearly Subscription: 7 Lessons We Learned From Analyzing 100 SaaS Companies

5 min read

In the words of jazz singer Mel Tormé, “Talking money is crass, so I’m not going to tell you...

B2B Customer Onboarding Process: Optimize Your User Onboarding Time

B2B Customer Onboarding Process: Optimize Your User Onboarding Time

4 min read

B2B customer onboarding process involves friction even for the best optimized processes.

Analytics Schedule Calendar for Product Managers

Analytics Schedule Calendar for Product Managers

5 min read

That’s right, you either give up because the data doesn’t look to be doing anything (as in the...

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