Category: Revenue

Are You Sure Fast Sign-ups Will Generate More Paying Customers?

Are You Sure Fast Sign-ups Will Generate More Paying Customers?

4 min read
On the surface, it may make sense that if you have a quicker sign-up period that you will...
Successful Onboarding Ends With A Promise

Successful Onboarding Ends With A Promise

5 min read
How do you define the onboarding process?  What is the last step of the onboarding process?  ...
Stop chasing revenue at any cost

Stop chasing revenue at any cost

6 min read
Chase your company’s revenue at all costs, and your clients won’t stick around.  Help your...
North Star Metric

North Star Metric

1 min read
I was having a call the other day with one of our customers and he wanted me right there and...
Increase your revenue by 100% with a simple hack - The Rule of 72

Increase your revenue by 100% with a simple hack - The Rule of 72

1 min read
Growth is at the epicentre of any business and deciding to double the revenue might seem like a...
Which are the trends in analytics for 2019?

Which are the trends in analytics for 2019?

1 min read
The world of analytics took a turn for the best last year, and 2019 looks even more promising.
An analysis of the role of the pricing page in your conversion funnel

An analysis of the role of the pricing page in your conversion funnel

3 min read
This was the hypothesis of one of our clients: a complex pricing strategy leads to lack of...
Dear developers, why do you still hate marketers?

Dear developers, why do you still hate marketers?

4 min read
I might be an analyst now, but I wasn’t always one. I started my career as a digital marketer,...
Here’s how we helped a customer optimize their live chat strategy

Here’s how we helped a customer optimize their live chat strategy

4 min read
If you offer live chat in your app, you will surely have asked yourself one of the following...
How To Get Your Customer Lifetime Value (CLV) Right

How To Get Your Customer Lifetime Value (CLV) Right

4 min read
Have you ever considered how calculating Customer Lifetime Value incorrectly could affect your...