Retention Archives

Active Users: Measuring Business Success with DAU, WAU, and MAU

One of the best ways to measure the success of your business is to look at data of active users because with it you are able to understand just how sticky your product is. We know that analyzing active users...

August 19, 2022

Customer Lifetime Value (CLV or LTV) Formula: How to Calculate It Correctly

Product metrics Retention & Engagement

Customer Lifetime Value (CLV or LTV) Formula: How to Calculate It Correctly

Customer Lifetime Value (CLV or LTV) is one of the key performance metrics for every SaaS company. Your CLV represents the average amount of money you can expect to earn from a customer over the duration of their engagement with...

August 5, 2022

What is an analytics data tracking plan and how to build one

Uncategorized

What is an analytics data tracking plan and how to build one

Correctly tracking how users are using your product and how they engage with it is the key to healthy product analytics.

July 29, 2022

[Podcast] What Customer-led Growth Is and How It Supports Any-led Strategies

Product-market fit User onboarding

[Podcast] What Customer-led Growth Is and How It Supports Any-led Strategies

In this podcast episode, join special guest Georgiana (aka Gia) Laudi, CEO and Co-Founder of Forget The Funnel, and Data-led Podcast host Claudiu Murariu, CEO and Co-Founder of InnerTrends, as they dive into customer-led growth and the critical role it...

June 2, 2022

North Star Metric: How to Find It & Track It For Your Product

Product-market fit Retention & Engagement User onboarding

North Star Metric: How to Find It & Track It For Your Product

The North Star Metric is one of the most important levers for growing a software company yet there is a lot of confusion and opinions surrounding it.

May 25, 2022

Key Metrics You Should Track with Product Analytics

Product metrics User onboarding

Key Metrics You Should Track with Product Analytics

Understand the product metrics that matter to accurately find optimization opportunities within your product and improve retention.

May 17, 2022

[Podcast] Stop repeating your user research & experimentation mistakes

Product-market fit

[Podcast] Stop repeating your user research & experimentation mistakes

Find out how to combine qualitative and quantitative sources to effectively understand what and why it’s happening.

May 12, 2022

Framework for Defining Your SaaS Customer Journey Metrics Map

Product metrics Product-market fit Retention & Engagement User onboarding

Framework for Defining Your SaaS Customer Journey Metrics Map

How to find the metrics that matter most for growth and optimization.

April 21, 2022

What is a Customer Engagement Score? (And How To Utilize It)

Retention & Engagement

What is a Customer Engagement Score? (And How To Utilize It)

Your customer engagement score can predict churn and indicate overall product health.

April 7, 2022

How to Identify & Use Friction to Improve Customer Retention

Retention & Engagement User onboarding

How to Identify & Use Friction to Improve Customer Retention

Does all friction kill conversion rates? Or is there good and bad friction?

March 10, 2022

How to Build User Onboarding that Converts and Retains Customers

Retention & Engagement User onboarding

How to Build User Onboarding that Converts and Retains Customers

Product-led onboarding and the power of no-code tools

February 9, 2022

[Product Update] New Navigation Takes You Faster to Analytics Insights

Product-market fit

[Product Update] New Navigation Takes You Faster to Analytics Insights

We have some exciting updates for you: we’ve launched a new navigation menu within the InnerTrends app – it’s now faster and more efficient to get to reports -, plus two more features are now available in beta!

November 8, 2021

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Tag: Retention