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Category: Retention

North Star Metric: What, Why & How to Find It & Track It

North Star Metric: What, Why & How to Find It & Track It

5 min read
The North Star Metric concept is one of the most important aspects of growing a software company...
The Software Growth Opportunity Matrix: How do you drive growth?

The Software Growth Opportunity Matrix: How do you drive growth?

2 min read
At first when InnerTrends was built we thought companies that don't analyze data to drive growth...
Active Users: Measuring Business Success with DAU, WAU, and MAU

Active Users: Measuring Business Success with DAU, WAU, and MAU

5 min read
One of the best ways to measure the success of your business is to look at data of active users...
SaaS Free Trial Benchmarks: Is Your Product Hitting The Mark?

SaaS Free Trial Benchmarks: Is Your Product Hitting The Mark?

7 min read
Do you know if your product’s Free Trial is hitting industry benchmarks? If not, you could be...
Is Your Business Stagnating? Net Active Users Might Tell You Why

Is Your Business Stagnating? Net Active Users Might Tell You Why

4 min read
Many companies are obsessed with active users. They check this metric daily and they judge the...
Successful Onboarding Ends With A Promise

Successful Onboarding Ends With A Promise

5 min read
How do you define the onboarding process?  What is the last step of the onboarding process...
Stop chasing revenue at any cost

Stop chasing revenue at any cost

6 min read
Chase your company’s revenue at all costs, and your clients won’t stick around.  Help your...
How to get more users to reach your product goals?

How to get more users to reach your product goals?

2 min read
How many of your customers pay without experiencing your value proposition? They will be the...
Why I love Zest so much

Why I love Zest so much

6 min read
And why I always keep it open in my taskbar for my professional growth. It doesn’t happen too...
Which are the trends in analytics for 2019?

Which are the trends in analytics for 2019?

1 min read
The world of analytics took a turn for the best last year, and 2019 looks even more promising.