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Category: Retention

How to analyse customer paths?

How to analyse customer paths?

3 min read

This is the question that is on most marketers’ mind: what are the exact paths that customers...

Is your churn problem actually an onboarding problem?

Is your churn problem actually an onboarding problem?

4 min read

Trying to sort out retention on its own is like hoping to solve a medical issue by dealing with...

4 essential questions for optimizing retention

4 essential questions for optimizing retention

4 min read

I always strive for zero churn.

4 tried ideas on marketing automation enrichment

4 tried ideas on marketing automation enrichment

6 min read

I used to be a marketer and I am guilty of every classic trick in the book. Yes, you heard me...

How to make the most of your CRM using customer behavior data

How to make the most of your CRM using customer behavior data

5 min read

Can you imagine the work of an FBI detective being based solely on witness testimonies?

Don't repeat others’ data tracking and storing mistakes! Here’s how to avoid them.

Don't repeat others’ data tracking and storing mistakes! Here’s how to avoid them.

5 min read

Some companies track their mission critical data client side. Don't!

How to prevent the most vulnerable users from churning

How to prevent the most vulnerable users from churning

2 min read

In the previous article I was talking about mastering engagement scoring and churn prediction....

Master Engagement Scoring & Churn Prediction for greater profitability

Master Engagement Scoring & Churn Prediction for greater profitability

3 min read

Did you know that up to 80% of the people that churn are customers with low or no engagement....

Why basing your reports on sign-ups and not on on-boarded users offers a fake perspective on your business growth

Why basing your reports on sign-ups and not on on-boarded users offers a fake perspective on your business growth

5 min read

How to break bad news gently to your manager

How to break bad news gently to your manager

4 min read

Take a moment, breath in, breath out. Whatever you do - do not panic! Let me share with you one...

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