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Category: Retention

How @Mention hacked NPS to reduce churn & increase customer happiness (+ the tools you’ll need to do the same)

How @Mention hacked NPS to reduce churn & increase customer happiness (+ the tools you’ll need to do the same)

3 min read
Based on their responses, customers are categorized into one of three groups:
Analytics Schedule Calendar for Product Managers

Analytics Schedule Calendar for Product Managers

5 min read
That’s right, you either give up because the data doesn’t look to be doing anything (as in the...
6 Less Known Methods To Improve Your Google Analytics Accuracy

6 Less Known Methods To Improve Your Google Analytics Accuracy

5 min read
Ask most data scientists if data needs to be 100% accurate and they’ll tell you no, you simply...
The Best 19 Web Analytics Resources: Books, Blogs, Courses & more

The Best 19 Web Analytics Resources: Books, Blogs, Courses & more

6 min read
After being asked by one of our subscribers “What are the best resources for learning web...
4 Steps to Help Your Developers Work in The Flow

4 Steps to Help Your Developers Work in The Flow

5 min read
This place of total absorption is what’s known as ‘the zone’ or ‘the flow’. Some think of it as...
5 Things Developers Wish Every Marketer Knew

5 Things Developers Wish Every Marketer Knew

4 min read
Having worked with tens of teams, both technical and non-technical, this is what I’ve learned...
Why and how to replicate AB Testing experiments?

Why and how to replicate AB Testing experiments?

4 min read
AB Tests are about people’s reactions, not website elements In Reading Virtual Minds, a book...
Why is the trended customer funnel one of the best reports ever?

Why is the trended customer funnel one of the best reports ever?

3 min read
I first heard of this report via Eric Ries’s book Lean Startup and I remember having a furious...
Once You Choose Your Target Audience, Don’t Stray. AppFolio's RentApp Experience.

Once You Choose Your Target Audience, Don’t Stray. AppFolio's RentApp Experience.

3 min read
 
When Was The Last Time You Did An Experiment?

When Was The Last Time You Did An Experiment?

4 min read
Experiments are the stuff of science. Subject of ‘Through the Wormhole’ or appearing on IFLS, we...