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Author: Claudiu Murariu

Product Analytics Trends in 2022

Product Analytics Trends in 2022

4 min read
The world of analytics took a turn for the best in the last years, and 2022 looks even more...
Key Metrics You Should Track with Product Analytics

Key Metrics You Should Track with Product Analytics

4 min read
Understand the product metrics that matter to accurately find optimization opportunities within...
What is cohort analysis, and why is it important?

What is cohort analysis, and why is it important?

3 min read
Analyze user behavior and conversions with cohort reports - the method that mirrors reality.
Framework for Defining Your SaaS Customer Journey Metrics Map

Framework for Defining Your SaaS Customer Journey Metrics Map

9 min read
How to find the metrics that matter most for growth and optimization
[Podcast] Marketing Attribution: The Role of Data to Get It Right

[Podcast] Marketing Attribution: The Role of Data to Get It Right

10 min read
Why marketing attribution is important, who should care about it, challenges and key elements
Track the Right Data with InnerTrends' New Self-Service Onboarding

Track the Right Data with InnerTrends' New Self-Service Onboarding

3 min read
Get the actionable insights that matter most for product-led growth.
7 Steps to Align Your Entire SaaS Team For Growth

7 Steps to Align Your Entire SaaS Team For Growth

6 min read
For SaaS businesses, team alignment is everything.  A report by Forrester Research supports this by...
Product Analytics for Software Development Companies Made-Easy

Product Analytics for Software Development Companies Made-Easy

3 min read
At the heart of any business is the desire to serve clients to the best of your ability. This...
Customer Lifetime Value (CLV or LTV) Formula: How to Calculate It Correctly

Customer Lifetime Value (CLV or LTV) Formula: How to Calculate It Correctly

4 min read
Have you ever considered how calculating Customer Lifetime Value incorrectly could affect your...
Active Users: Measuring Business Success with DAU, WAU, and MAU

Active Users: Measuring Business Success with DAU, WAU, and MAU

5 min read
One of the best ways to measure the success of your business is to look at data of active users...