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Author: Claudiu Murariu

Customer Lifetime Value (CLV or LTV) Formula: How to Calculate It Correctly

Customer Lifetime Value (CLV or LTV) Formula: How to Calculate It Correctly

4 min read
Have you ever considered how calculating Customer Lifetime Value incorrectly could affect your...
Active Users: Measuring Business Success with DAU, WAU, and MAU

Active Users: Measuring Business Success with DAU, WAU, and MAU

5 min read
One of the best ways to measure the success of your business is to look at data of active users...
Fast Signup vs. Considered Signup – A SaaS Growth Experiment

Fast Signup vs. Considered Signup – A SaaS Growth Experiment

6 min read
Should you encourage people to sign up right away, or is a considered signup better? How do you...
Is Your Business Stagnating? Net Active Users Might Tell You Why

Is Your Business Stagnating? Net Active Users Might Tell You Why

4 min read
Many companies are obsessed with active users. They check this metric daily and they judge the...
Are You Sure Fast Sign-ups Will Generate More Paying Customers?

Are You Sure Fast Sign-ups Will Generate More Paying Customers?

4 min read
On the surface, it may make sense that if you have a quicker sign-up period that you will...
Successful Onboarding Ends With A Promise

Successful Onboarding Ends With A Promise

5 min read
How do you define the onboarding process?  What is the last step of the onboarding process...
Onboarding: is it a good idea to get to first value a.s.a.p.?

Onboarding: is it a good idea to get to first value a.s.a.p.?

2 min read
Hello everyone! I’m here today to bust a myth: that driving users to finish the onboarding...
Stop chasing revenue at any cost

Stop chasing revenue at any cost

6 min read
Chase your company’s revenue at all costs, and your clients won’t stick around.  Help your...
How to get more users to reach your product goals?

How to get more users to reach your product goals?

2 min read
How many of your customers pay without experiencing your value proposition? They will be the...
Which are the trends in analytics for 2019?

Which are the trends in analytics for 2019?

1 min read
The world of analytics took a turn for the best last year, and 2019 looks even more promising.
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