Category: Uncategorized

I always strive for zero churn.

I used to be a marketer and I am guilty of every classic trick in the book. Yes, you heard...

I might be an analyst now, but I wasn’t always one. I started my career as a digital marketer, so...

If you offer live chat in your app, you will surely have asked yourself one of the following questions at...

In this issue I decided to try something new: to record the audio version of this week’s newsletter. So, here...

Can you imagine the work of an FBI detective being based solely on witness testimonies?

Some companies track their mission critical data client side. Don’t!

Are you are having problems with the onboarding process?

In the previous article I was talking about mastering engagement scoring and churn prediction. The whole point of being able...

Did you know that up to 80% of the people that churn are customers with low or no engagement. Such...

Everyone struggles to improve their on-boarding process in order to convince more and more customers to buy their product.