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Category: Acquisition

Why and how to replicate AB Testing experiments?

Why and how to replicate AB Testing experiments?

4 min read

AB Tests are about people’s reactions, not website elements In Reading Virtual Minds, a book...

Why is the trended customer funnel one of the best reports ever?

Why is the trended customer funnel one of the best reports ever?

3 min read

I first heard of this report via Eric Ries’s book Lean Startup and I remember having a furious...

Once You Choose Your Target Audience, Don’t Stray. AppFolio's RentApp Experience.

Once You Choose Your Target Audience, Don’t Stray. AppFolio's RentApp Experience.

3 min read

When Was The Last Time You Did An Experiment?

When Was The Last Time You Did An Experiment?

4 min read

Experiments are the stuff of science. Subject of ‘Through the Wormhole’ or appearing on IFLS, we...

SaaS: The most reliable way to calculate the profit of each marketing channel

SaaS: The most reliable way to calculate the profit of each marketing channel

4 min read

Many apps prefer to lure people in with a freebie (free trial, free version, free add-on, you...

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