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Debating topics like:
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Revenue
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Acquisition
Activation
Revenue
Retention
Referral
Category: Acquisition
Onboarding: is it a good idea to get to first value a.s.a.p.?
2 min read
Hello everyone! I’m here today to bust a myth: that driving users to finish the onboarding...
Which are the trends in analytics for 2019?
1 min read
The world of analytics took a turn for the best last year, and 2019 looks even more promising.
An analysis of the role of the pricing page in your conversion funnel
3 min read
This was the hypothesis of one of our clients: a complex pricing strategy leads to lack of...
4 tried ideas on marketing automation enrichment
6 min read
I used to be a marketer and I am guilty of every classic trick in the book. Yes, you heard me...
Here’s how we helped a customer optimize their live chat strategy
4 min read
If you offer live chat in your app, you will surely have asked yourself one of the following...
Why I prefer the Time Decay attribution model
5 min read
In this issue I decided to try something new: to record the audio version of this week’s...
How to make the most of your CRM using customer behavior data
5 min read
Can you imagine the work of an FBI detective being based solely on witness testimonies?
Don't repeat others’ data tracking and storing mistakes! Here’s how to avoid them.
5 min read
Some companies track their mission critical data client side. Don't!
Is it a good idea to reduce the Time to First Value at any cost?
4 min read
Everyone struggles to improve their on-boarding process in order to convince more and more...
Why basing your reports on sign-ups and not on on-boarded users offers a fake perspective on your business growth
5 min read
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