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Category: Acquisition

An analysis of the role of the pricing page in your conversion funnel

An analysis of the role of the pricing page in your conversion funnel

3 min read
This was the hypothesis of one of our clients: a complex pricing strategy leads to lack of...
4 tried ideas on marketing automation enrichment

4 tried ideas on marketing automation enrichment

6 min read
I used to be a marketer and I am guilty of every classic trick in the book. Yes, you heard me...
Here’s how we helped a customer optimize their live chat strategy

Here’s how we helped a customer optimize their live chat strategy

4 min read
If you offer live chat in your app, you will surely have asked yourself one of the following...
Why I prefer the Time Decay attribution model

Why I prefer the Time Decay attribution model

5 min read
In this issue I decided to try something new: to record the audio version of this week’s...
How to make the most of your CRM using customer behavior data

How to make the most of your CRM using customer behavior data

5 min read
Can you imagine the work of an FBI detective being based solely on witness testimonies?
Don't repeat others’ data tracking and storing mistakes! Here’s how to avoid them.

Don't repeat others’ data tracking and storing mistakes! Here’s how to avoid them.

5 min read
Some companies track their mission critical data client side. Don't!
Is it a good idea to reduce the Time to First Value at any cost?

Is it a good idea to reduce the Time to First Value at any cost?

4 min read
Everyone struggles to improve their on-boarding process in order to convince more and more...
Why basing your reports on sign-ups and not on on-boarded users offers a fake perspective on your business growth

Why basing your reports on sign-ups and not on on-boarded users offers a fake perspective on your business growth

5 min read
 
Is Your SaaS Long Overdue For a Pricing Update? Here Are 10 Ideas To Improve Your SaaS Pricing Strategy

Is Your SaaS Long Overdue For a Pricing Update? Here Are 10 Ideas To Improve Your SaaS Pricing Strategy

9 min read
If you were to re-launch the current version of your product today, how much would you ask your...
Case Study: Improving 123FormBuilder's Pricing Table Boosted Conversions by 21%

Case Study: Improving 123FormBuilder's Pricing Table Boosted Conversions by 21%

12 min read
There are lots of articles out there that tell you what to do in order to increase your...