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Category: Acquisition

Onboarding: is it a good idea to get to first value a.s.a.p.?

Onboarding: is it a good idea to get to first value a.s.a.p.?

2 min read
Hello everyone! I’m here today to bust a myth: that driving users to finish the onboarding...
Which are the trends in analytics for 2019?

Which are the trends in analytics for 2019?

1 min read
The world of analytics took a turn for the best last year, and 2019 looks even more promising.
An analysis of the role of the pricing page in your conversion funnel

An analysis of the role of the pricing page in your conversion funnel

3 min read
This was the hypothesis of one of our clients: a complex pricing strategy leads to lack of...
4 tried ideas on marketing automation enrichment

4 tried ideas on marketing automation enrichment

6 min read
I used to be a marketer and I am guilty of every classic trick in the book. Yes, you heard me...
Here’s how we helped a customer optimize their live chat strategy

Here’s how we helped a customer optimize their live chat strategy

4 min read
If you offer live chat in your app, you will surely have asked yourself one of the following...
Why I prefer the Time Decay attribution model

Why I prefer the Time Decay attribution model

5 min read
In this issue I decided to try something new: to record the audio version of this week’s...
How to make the most of your CRM using customer behavior data

How to make the most of your CRM using customer behavior data

5 min read
Can you imagine the work of an FBI detective being based solely on witness testimonies?
Don't repeat others’ data tracking and storing mistakes! Here’s how to avoid them.

Don't repeat others’ data tracking and storing mistakes! Here’s how to avoid them.

5 min read
Some companies track their mission critical data client side. Don't!
Is it a good idea to reduce the Time to First Value at any cost?

Is it a good idea to reduce the Time to First Value at any cost?

4 min read
Everyone struggles to improve their on-boarding process in order to convince more and more...
Why basing your reports on sign-ups and not on on-boarded users offers a fake perspective on your business growth

Why basing your reports on sign-ups and not on on-boarded users offers a fake perspective on your business growth

5 min read