Category: Acquisition

Product Manager vs. Marketer: Who's In Charge of User Onboarding?

Product Manager vs. Marketer: Who's In Charge of User Onboarding?

4 min read
For any SaaS company to grow, two things need to happen: The number of new users needs to...
How to Find The Best Discount For Your Yearly Subscription: 7 Lessons We Learned From Analyzing 100 SaaS Companies

How to Find The Best Discount For Your Yearly Subscription: 7 Lessons We Learned From Analyzing 100 SaaS Companies

5 min read
In the words of jazz singer Mel Tormé, “Talking money is crass, so I’m not going to tell you...
How Four SaaS Experts Found Their First Customers

How Four SaaS Experts Found Their First Customers

6 min read
Finding the first customers for your SaaS Your first customers will be able to provide valuable...
Analytics Schedule Calendar for Product Managers

Analytics Schedule Calendar for Product Managers

5 min read
That’s right, you either give up because the data doesn’t look to be doing anything (as in the...
6 Less Known Methods To Improve Your Google Analytics Accuracy

6 Less Known Methods To Improve Your Google Analytics Accuracy

5 min read
Ask most data scientists if data needs to be 100% accurate and they’ll tell you no, you simply...
Why and how to replicate AB Testing experiments?

Why and how to replicate AB Testing experiments?

4 min read
AB Tests are about people’s reactions, not website elements In Reading Virtual Minds, a book...
Why is the trended customer funnel one of the best reports ever?

Why is the trended customer funnel one of the best reports ever?

3 min read
I first heard of this report via Eric Ries’s book Lean Startup and I remember having a furious...
Once You Choose Your Target Audience, Don’t Stray. AppFolio's RentApp Experience.

Once You Choose Your Target Audience, Don’t Stray. AppFolio's RentApp Experience.

3 min read
 
When Was The Last Time You Did An Experiment?

When Was The Last Time You Did An Experiment?

4 min read
Experiments are the stuff of science. Subject of ‘Through the Wormhole’ or appearing on IFLS, we...
SaaS: The most reliable way to calculate the profit of each marketing channel

SaaS: The most reliable way to calculate the profit of each marketing channel

4 min read
Many apps prefer to lure people in with a freebie (free trial, free version, free add-on, you...