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Category: Acquisition

Why I prefer the Time Decay attribution model

Why I prefer the Time Decay attribution model

5 min read

In this issue I decided to try something new: to record the audio version of this week’s...

How to make the most of your CRM using customer behavior data

How to make the most of your CRM using customer behavior data

5 min read

Can you imagine the work of an FBI detective being based solely on witness testimonies?

Don't repeat others’ data tracking and storing mistakes! Here’s how to avoid them.

Don't repeat others’ data tracking and storing mistakes! Here’s how to avoid them.

5 min read

Some companies track their mission critical data client side. Don't!

Is it a good idea to reduce the Time to First Value at any cost?

Is it a good idea to reduce the Time to First Value at any cost?

4 min read

Everyone struggles to improve their on-boarding process in order to convince more and more...

Why basing your reports on sign-ups and not on on-boarded users offers a fake perspective on your business growth

Why basing your reports on sign-ups and not on on-boarded users offers a fake perspective on your business growth

5 min read

Is Your SaaS Long Overdue For a Pricing Update? Here Are 10 Ideas To Improve Your SaaS Pricing Strategy

Is Your SaaS Long Overdue For a Pricing Update? Here Are 10 Ideas To Improve Your SaaS Pricing Strategy

9 min read

If you were to re-launch the current version of your product today, how much would you ask your...

Case Study: Improving 123FormBuilder's Pricing Table Boosted Conversions by 21%

Case Study: Improving 123FormBuilder's Pricing Table Boosted Conversions by 21%

12 min read

There are lots of articles out there that tell you what to do in order to increase your...

Conversion Rate Optimization: Part 2 of the Growth Hacker's Journey

Conversion Rate Optimization: Part 2 of the Growth Hacker's Journey

9 min read

This article is part 2 of 6 from our upcoming eBook: Hacking Growth With the Rule of 72....

A Growth Hacker's Journey to Double Revenue. Step 1: Increase Traffic by 12%

A Growth Hacker's Journey to Double Revenue. Step 1: Increase Traffic by 12%

8 min read

Have you ever heard about the rule of 72?

Help Scout, Groove, and Kayako: A Case Study On Their

Help Scout, Groove, and Kayako: A Case Study On Their "Delightful" Landing Page Promises

4 min read

The opinion a new customer has about your product begins before they’ve even visited your...

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