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Category: Acquisition

Fast Signup vs. Considered Signup – A SaaS Growth Experiment

Fast Signup vs. Considered Signup – A SaaS Growth Experiment

6 min read

Should you encourage people to sign up right away, or is a considered signup better? How do you...

SaaS Free Trial Benchmarks: Is Your Product Hitting The Mark?

SaaS Free Trial Benchmarks: Is Your Product Hitting The Mark?

7 min read

Do you know if your product’s Free Trial is...

Is Your Business Stagnating? Net Active Users Might Tell You Why

Is Your Business Stagnating? Net Active Users Might Tell You Why

4 min read

Many companies are obsessed with active users. They check this metric daily and they judge the...

Are You Sure Fast Sign-ups Will Generate More Paying Customers?

Are You Sure Fast Sign-ups Will Generate More Paying Customers?

4 min read

On the surface, it may make sense that if you have a quicker sign-up period that you will convert...

Onboarding: is it a good idea to get to first value a.s.a.p.?

Onboarding: is it a good idea to get to first value a.s.a.p.?

2 min read

Hello everyone! I’m here today to bust a myth: that driving users to finish the onboarding process...

Which are the trends in analytics for 2019?

Which are the trends in analytics for 2019?

1 min read

The world of analytics took a turn for the best last year, and 2019 looks even more promising.

An analysis of the role of the pricing page in your conversion funnel

An analysis of the role of the pricing page in your conversion funnel

3 min read

This was the hypothesis of one of our clients: a complex pricing strategy leads to lack of clarity...

4 tried ideas on marketing automation enrichment

4 tried ideas on marketing automation enrichment

6 min read

I used to be a marketer and I am guilty of every classic trick in the book. Yes, you heard me...

Here’s how we helped a customer optimize their live chat strategy

Here’s how we helped a customer optimize their live chat strategy

4 min read

If you offer live chat in your app, you will surely have asked yourself one of the following...

Why I prefer the Time Decay attribution model

Why I prefer the Time Decay attribution model

5 min read

In this issue I decided to try something new: to record the audio version of this week’s...

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