Category: Acquisition

Is it a good idea to reduce the Time to First Value at any cost?

Is it a good idea to reduce the Time to First Value at any cost?

4 min read
Everyone struggles to improve their on-boarding process in order to convince more and more...
Why basing your reports on sign-ups and not on on-boarded users offers a fake perspective on your business growth

Why basing your reports on sign-ups and not on on-boarded users offers a fake perspective on your business growth

5 min read
 
Is Your SaaS Long Overdue For a Pricing Update? Here Are 10 Ideas To Improve Your SaaS Pricing Strategy

Is Your SaaS Long Overdue For a Pricing Update? Here Are 10 Ideas To Improve Your SaaS Pricing Strategy

9 min read
If you were to re-launch the current version of your product today, how much would you ask your...
Case Study: Improving 123FormBuilder's Pricing Table Boosted Conversions by 21%

Case Study: Improving 123FormBuilder's Pricing Table Boosted Conversions by 21%

12 min read
There are lots of articles out there that tell you what to do in order to increase your...
Conversion Rate Optimization: Part 2 of the Growth Hacker's Journey

Conversion Rate Optimization: Part 2 of the Growth Hacker's Journey

9 min read
This article is part 2 of 6 from our upcoming eBook: Hacking Growth With the Rule of 72....
A Growth Hacker's Journey to Double Revenue. Step 1: Increase Traffic by 12%

A Growth Hacker's Journey to Double Revenue. Step 1: Increase Traffic by 12%

8 min read
Have you ever heard about the rule of 72?
Help Scout, Groove, and Kayako: A Case Study On Their

Help Scout, Groove, and Kayako: A Case Study On Their "Delightful" Landing Page Promises

4 min read
The opinion a new customer has about your product begins before they’ve even visited your...
Minimum Viable Test: The Framework We Use To Kill It With Our A/B Tests

Minimum Viable Test: The Framework We Use To Kill It With Our A/B Tests

4 min read
We recently had the opportunity to chat with Dennis van der Heijden, the CEO of Convert, about...
Product Manager vs. Marketer: Who's In Charge of User Onboarding?

Product Manager vs. Marketer: Who's In Charge of User Onboarding?

4 min read
For any SaaS company to grow, two things need to happen: The number of new users needs to...
How to Find The Best Discount For Your Yearly Subscription: 7 Lessons We Learned From Analyzing 100 SaaS Companies

How to Find The Best Discount For Your Yearly Subscription: 7 Lessons We Learned From Analyzing 100 SaaS Companies

5 min read
In the words of jazz singer Mel Tormé, “Talking money is crass, so I’m not going to tell you...