Every SaaS business gets to a point where they have to prioritize the development of their next features and decide...

For any SaaS company to grow, two things need to happen: The number of new users needs to increase and...

In the words of jazz singer Mel Tormé, “Talking money is crass, so I’m not going to tell you what...

B2B customer onboarding process involves friction even for the best optimized processes.

Before your app can begin to improve your users’ lives, you have to figure out a way to remove the...

Much like the writers of the Back To The Future trilogy, these predictions can sometimes feel like nothing better than...

Finding the first customers for your SaaS Your first customers will be able to provide valuable feedback about your product....

Another question that’s been keeping me awake at night:

Based on their responses, customers are categorized into one of three groups:

That’s right, you either give up because the data doesn’t look to be doing anything (as in the first example) or...

Ask most data scientists if data needs to be 100% accurate and they’ll tell you no, you simply need a...

After being asked by one of our subscribers “What are the best resources for learning web analytics?”, we decided to...