Category: Activation

How to analyse customer paths?

How to analyse customer paths?

3 min read
This is the question that is on most marketers’ mind: what are the exact paths that customers...
Is your churn problem actually an onboarding problem?

Is your churn problem actually an onboarding problem?

4 min read
Trying to sort out retention on its own is like hoping to solve a medical issue by dealing with...
Here’s how we helped a customer optimize their live chat strategy

Here’s how we helped a customer optimize their live chat strategy

4 min read
If you offer live chat in your app, you will surely have asked yourself one of the following...
How to make the most of your CRM using customer behavior data

How to make the most of your CRM using customer behavior data

5 min read
Can you imagine the work of an FBI detective being based solely on witness testimonies?
Don't repeat others’ data tracking and storing mistakes! Here’s how to avoid them.

Don't repeat others’ data tracking and storing mistakes! Here’s how to avoid them.

5 min read
Some companies track their mission critical data client side. Don't!
Essential questions any SaaS business needs to answer before trying to optimize the onboarding process

Essential questions any SaaS business needs to answer before trying to optimize the onboarding process

4 min read
Are you are having problems with the onboarding process?
Is it a good idea to reduce the Time to First Value at any cost?

Is it a good idea to reduce the Time to First Value at any cost?

4 min read
Everyone struggles to improve their on-boarding process in order to convince more and more...
Why basing your reports on sign-ups and not on on-boarded users offers a fake perspective on your business growth

Why basing your reports on sign-ups and not on on-boarded users offers a fake perspective on your business growth

5 min read
 
13 Blank State Examples You Can Use to Improve User Experience During Onboarding

13 Blank State Examples You Can Use to Improve User Experience During Onboarding

4 min read
When a new user finishes onboarding and first starts to use an app, they will often see “blank...
Lessons from one year of rewarding data-driven decisions

Lessons from one year of rewarding data-driven decisions

5 min read
Last year we started an experiment. We promised 7 SaaS companies to help them with data-driven...