A Growth Hacker’s Journey to Double Revenue

The Rule of 72

Double your revenue with this 6-step guide for SaaS companies packed with:

  • actionable growth strategies
  • case studies from growth experts

Learn how to optimize each step by 12%:

  • traffic to your business
  • signup conversion rate
  • onboarding rate
  • retention rate
  • checkout conversion rate
  • revenue

The result will blow your mind!

Book

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What growth experts said about this book

Trevor Hatfield

Trevor Hatfield

- B2B SaaS Consultant & Founder at Inturact -

This book is an example of how you can use data to begin to look at things differently. Start to get answers to the important questions around the metrics that matter most and begin implementing more effective growth strategies today.

Susan Nabeth

Susan Nabeth

- Founder and CEO of Success Track Enterprise. -

In this pragmatic ebook, Claudiu Murariu eliminates any blockers to growth by using the simple hack of the rule of 72 applied to the customer journey, broken down into 6 milestones. Put like this, it really is mind-blowing!

Claudiu Murariu ABOUT THE AUTHOR - CLAUDIU MURARIU

  1. Claudiu was featured in: Entrepreneur, Inc, Moz, etc.
  2. Leads the data team at InnerTrends, implementing dedicated subscription businesses data science algorithms.
  3. Trusted by SaaS companies like Customer.io, 2Checkout, BitDefender, Swydo, Woodpecker and enterprises like Poppulo, Orange and Avon.

Contributors

Trevor Hatfield

Trevor Hatfield

B2B SaaS Consultant & Founder at Inturact

Susan Nabeth

Susan Nabeth

Founder and CEO of Success Track Enterprise

Yam Regev

Yam Regev

Co-founder & CEO at Zest

Tim Soulo

Tim Soulo

Head of marketing at Ahrefs.

Ty Magnin

Ty Magnin

Director of Product Marketing Content at UiPath

Sam Hurley

Sam Hurley

Managing Director at Optim-Eyez

Thomas Kriebernegg

Thomas Kriebernegg

CEO & Co-Founder of AppRadar

Patrick Campbell

Patrick Campbell

Co-Founder & CEO at ProfitWell

INDEX

Time to double your growth

  • A Growth Hacker’s Journey to Double Revenue 13
  • Have you ever heard about the rule of 72? 13
  • How to Apply the Rule of 72 for SaaS Growth Hacking 14
  • Increase traffic to your business by 12% 16
  • Increasing Traffic for B2B Companies 16
  • Increasing Traffic for B2C Companies 25
  • Increase your Signup Conversion Rate by 12% 34
  • Guiding Visitor Through the Signup Journey 34
  • Tailoring a Great Signup Experience For Your User 35
  • How to Drive Up the Conversion Rate of Your SaaS 37
  • Types of signup forms 38
  • Setting Expectations and Conducting Your A/B Test 48
  • Increase the Onboarding Rate by 12% 51
  • Customer Onboarding = Your Product’s First Date 51
  • SaaS Customer Onboarding Optimization Starter Pack 52
  • Analyzing User Behavior During Onboarding 55
  • Optimizing The User Onboarding of Your SaaS Company 58
  • B2B Customer Onboarding Optimization 59
  • B2C User Onboarding Optimization 60
  • Increase Retention by 12% 64
  • Customer Retention Optimization for B2B 65
  • Customer Retention Optimization for B2C Apps 70
  • Increase the Checkout Conversion Rate by 12% 73
  • Accurately track the checkout conversion rate 74
  • Understanding people’s behavior in the ordering process 75
  • The average checkout conversion rate for SaaS apps 76
  • How can you raise your checkout conversion rate by 12%? 77
  • What should the email contain to be efficient? 78
  • Trying various payment methods 78
  • Have a sales team ready to recover potential clients 79
  • Increase Revenue from purchases by 12% 80
  • Is Your SaaS Long Overdue For a Pricing Update? 81
  • Strategies on how to experiment with your pricing 81
  • What I’d like you to remember 96

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