Company-Level Engagement

How to use company-level data for user onboarding and engagement

Replay available on demand
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Sadly, most email marketing & customer data tools still pretend that we’re serving individual users. While in fact, software companies are mostly dealing with teams. In this workshop, Jane Portman of Userlist walks you through the best practices of utilizing company data for user onboarding and engagement.

You'll learn:

  • Why invest in organizing company data properly
  • How company data models work
  • How various tools handle company accounts
  • How to better approach company accounts, segments & campaigns for your SaaS product

How does it work? 

This 45-minute workshop focuses on techniques and ideas that you can apply regardless of your tool stack.

This webinar has taken place, but you can register to watch the recording anytime.


More about our guest:

Jane Portman is the co-founder of Userlist — an email marketing tool built specifically for SaaS companies. An avid podcaster, Jane also hosts two shows, UI Breakfast and Better Done Than Perfect.

Our awesome speakers

Jane Portman, Co-founder Userlist

Guest speaker:

Jane Portman


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Claudiu Murariu, CEO InnerTrends


Claudiu Murariu

CEO & Co-founderInnerTrends

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