Category: Revenue

Customer Lifetime Value

Customer Lifetime Value (CLV or LTV) Formula: How to Calculate It Correctly

1 min read
Customer Lifetime Value (CLV or LTV) is one of the key performance metrics for every SaaS company. Your CLV represents the average amount of money you can expect to earn from a customer over the duration of their engagement with your product.
Webinar Michiel

How to boost your SaaS free trial conversion rate

1 min read
  A proven concept for scaling and continuous growth. Find out how to grow your SaaS business during a recession and into the future.
data tracking plan article (1)

What is an analytics data tracking plan and how to build one

1 min read
Correctly tracking how users are using your product and how they engage with it is the key to healthy product analytics.
Onboarding practices

Onboarding Practices from Successful Product-led Companies

1 min read
  We all want to achieve a stellar onboarding experience for our customers. What if we shortened the optimization process by pulling inspiration from the best-of-breed product-led companies that do it well?

Deepen Your Knowledge with These Product Analytics Courses

1 min read
Whether you’re new to the industry, or a successful product manager who uses analytics in their daily routine, there’s always something new to be learned.

Product Analytics Trends in 2022

1 min read
The world of analytics took a turn for the best in the last years, and 2022 looks even more promising.

Key Metrics You Should Track with Product Analytics

1 min read
Understand the product metrics that matter to accurately find optimization opportunities within your product and improve retention.

Stop repeating your user research & experimentation mistakes

1 min read
Find out how to combine qualitative and quantitative sources to effectively understand what and why it’s happening.

What is cohort analysis, and why is it important?

1 min read
Analyze user behavior and conversions with cohort reports – the method that mirrors reality.