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Category: Activation

Minimum Viable Test: The Framework We Use To Kill It With Our A/B Tests

Minimum Viable Test: The Framework We Use To Kill It With Our A/B Tests

4 min read
We recently had the opportunity to chat with Dennis van der Heijden, the CEO of Convert, about...
Product Manager vs. Marketer: Who's In Charge of User Onboarding?

Product Manager vs. Marketer: Who's In Charge of User Onboarding?

4 min read
For any SaaS company to grow, two things need to happen: The number of new users needs to...
B2B Customer Onboarding Process: Optimize Your User Onboarding Time

B2B Customer Onboarding Process: Optimize Your User Onboarding Time

4 min read
B2B customer onboarding process involves friction even for the best optimized processes.
A Growth Hacker’s Guide to Onboarding Your First 100 Users

A Growth Hacker’s Guide to Onboarding Your First 100 Users

8 min read
Before your app can begin to improve your users’ lives, you have to figure out a way to remove...
How Four SaaS Experts Found Their First Customers

How Four SaaS Experts Found Their First Customers

6 min read
Finding the first customers for your SaaS Your first customers will be able to provide valuable...
Analytics Schedule Calendar for Product Managers

Analytics Schedule Calendar for Product Managers

5 min read
That’s right, you either give up because the data doesn’t look to be doing anything (as in the...
6 Less Known Methods To Improve Your Google Analytics Accuracy

6 Less Known Methods To Improve Your Google Analytics Accuracy

5 min read
Ask most data scientists if data needs to be 100% accurate and they’ll tell you no, you simply...
Why and how to replicate AB Testing experiments?

Why and how to replicate AB Testing experiments?

4 min read
AB Tests are about people’s reactions, not website elements In Reading Virtual Minds, a book...
Why is the trended customer funnel one of the best reports ever?

Why is the trended customer funnel one of the best reports ever?

3 min read
I first heard of this report via Eric Ries’s book Lean Startup and I remember having a furious...
Once You Choose Your Target Audience, Don’t Stray. AppFolio's RentApp Experience.

Once You Choose Your Target Audience, Don’t Stray. AppFolio's RentApp Experience.

3 min read