Category: Activation

How to Measure the True Impact of Transactional Emails

How to Measure the True Impact of Transactional Emails

3 min read
Transactional emails often have open rates of 40-50% and click rates at around 10-20%. It has...
The Growth Hacker’s Guide To Better Onboarding

The Growth Hacker’s Guide To Better Onboarding

7 min read
This is a guest post from Nick Holmes, Marketing Director at Nickelled, a guided tour solution...
User Onboarding: 27 Must Review Resources To Better Activation

User Onboarding: 27 Must Review Resources To Better Activation

13 min read
No matter how great you might think your software product is, it’s very likely that only “30%,...
Hack Your Growth With The Rule of 72. Part 3: Increasing the Onboarding Rate by 12%

Hack Your Growth With The Rule of 72. Part 3: Increasing the Onboarding Rate by 12%

6 min read
This article is part 3 of 6 from our upcoming eBook, Hacking Growth With the Rule of 72. Sign up...
Conversion Rate Optimization: Part 2 of the Growth Hacker's Journey

Conversion Rate Optimization: Part 2 of the Growth Hacker's Journey

9 min read
This article is part 2 of 6 from our upcoming eBook: Hacking Growth With the Rule of 72....
Help Scout, Groove, and Kayako: A Case Study On Their

Help Scout, Groove, and Kayako: A Case Study On Their "Delightful" Landing Page Promises

4 min read
The opinion a new customer has about your product begins before they’ve even visited your...
Minimum Viable Test: The Framework We Use To Kill It With Our A/B Tests

Minimum Viable Test: The Framework We Use To Kill It With Our A/B Tests

4 min read
We recently had the opportunity to chat with Dennis van der Heijden, the CEO of Convert, about...
Product Manager vs. Marketer: Who's In Charge of User Onboarding?

Product Manager vs. Marketer: Who's In Charge of User Onboarding?

4 min read
For any SaaS company to grow, two things need to happen: The number of new users needs to...
B2B Customer Onboarding Process: Optimize Your User Onboarding Time

B2B Customer Onboarding Process: Optimize Your User Onboarding Time

4 min read
B2B customer onboarding process involves friction even for the best optimized processes.
A Growth Hacker’s Guide to Onboarding Your First 100 Users

A Growth Hacker’s Guide to Onboarding Your First 100 Users

8 min read
Before your app can begin to improve your users’ lives, you have to figure out a way to remove...