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Actionable Analytics: What It Is, Why You Need It, and How to Use It

Actionable Analytics: What It Is, Why You Need It, and How to Use It

10 min read

Do you know what the word “peruse” means? You may have used it in the context of “perusing a...

[Podcast] Marketing Attribution: The Role of Data to Get It Right

10 min read

Why marketing attribution is important, who should care about it, challenges and key elements

[Podcast] Why Companies Fail To Use Their Data and How To Change That

11 min read

The biggest misconceptions surrounding data, and how companies can be data-led

[Podcast] The Rise of Server-Side Tracking and Impact on Advertising

11 min read

What it is server-side tracking, how it has changed advertising, and the benefits of owning user data

Track the Right Data with InnerTrends' New Self-Service Onboarding

3 min read

Get the actionable insights that matter most for product-led growth.

[Podcast] How Sales Pros at PLG Companies Can Become Data-led

8 min read

The pivotal role that product data plays for sales and how data can be made accessible for sales teams at PLG companies

[Podcast] The Modern Data Stack For Growth

8 min read

The core components and the evolution of the tools that make up the modern data stack for growth

[Podcast] Web Analytics vs. Product Analytics: Data That Powers Them

7 min read

Differences between web and product analytics, why you need both, and useful tools to explore

7 Steps to Align Your Entire SaaS Team For Growth

6 min read

For SaaS businesses, team alignment is everything. A report by Forrester Research supports this by concluding that businesses with proper alignment see a 32% increase in revenue growth, while...

Product Analytics for Software Development Companies Made-Easy

3 min read

At the heart of any business is the desire to serve clients to the best of your ability. This starts with understanding what they need, and what they want.

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