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Author: Trevor Hatfield

Trevor Hatfield is the head of growth at InnerTrends and has many years of experience in growing B2B SaaS companies through data-influenced product-led growth.
Step 5 of 5: Increasing Upgraded to Paid Account Conversion Rates

Step 5 of 5: Increasing Upgraded to Paid Account Conversion Rates

6 min read
Step 5 of 5 on how to double your SaaS revenue using the rule of 72.
Step 4 of 5: Improving Your First-Week Retention Rate

Step 4 of 5: Improving Your First-Week Retention Rate

5 min read
Step 4 of 5 on how to double your SaaS revenue using the rule of 72.
Step 3 of 5: Improve User / Customer Onboarding & Time To Value (TTV)

Step 3 of 5: Improve User / Customer Onboarding & Time To Value (TTV)

4 min read
  Step 3 of 5 on how to double your SaaS revenue using the rule of 72.
Step 2 of 5: Optimizing The SaaS Sign Up Process

Step 2 of 5: Optimizing The SaaS Sign Up Process

8 min read
Step 2 of 5 on how to double your SaaS revenue using the rule of 72.
Step 1 of 5: Optimize Traffic Growth For Your SaaS Product

Step 1 of 5: Optimize Traffic Growth For Your SaaS Product

6 min read
Step 1 of 5 on how to double your SaaS revenue using the rule of 72.
Double your SaaS Revenue with this 5-Step Growth Plan

Double your SaaS Revenue with this 5-Step Growth Plan

5 min read
What if I told you there was a proven system to double the revenue of your SaaS company? Imagine...
North Star Metric: What, Why & How to Find It & Track It

North Star Metric: What, Why & How to Find It & Track It

5 min read
The North Star Metric concept is one of the most important aspects of growing a software company...
The Software Growth Opportunity Matrix: How do you drive growth?

The Software Growth Opportunity Matrix: How do you drive growth?

2 min read
At first when InnerTrends was built we thought companies that don't analyze data to drive growth...
SaaS Free Trial Benchmarks: Is Your Product Hitting The Mark?

SaaS Free Trial Benchmarks: Is Your Product Hitting The Mark?

7 min read
Do you know if your product’s Free Trial is hitting industry benchmarks? If not, you could be...