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Author: Trevor Hatfield

Trevor Hatfield is the head of growth at InnerTrends and has many years of experience in growing B2B SaaS companies through data-influenced product-led growth.
Actionable Analytics: What It Is, Why You Need It, and How to Use It

Actionable Analytics: What It Is, Why You Need It, and How to Use It

10 min read
Do you know what the word “peruse” means? You may have used it in the context of “perusing a...
Step 5 of 5: Increasing Upgraded to Paid Account Conversion Rates

Step 5 of 5: Increasing Upgraded to Paid Account Conversion Rates

6 min read
Step 5 of 5 on how to double your SaaS revenue using the rule of 72.
Step 4 of 5: Improving Your First-Week Retention Rate

Step 4 of 5: Improving Your First-Week Retention Rate

5 min read
Step 4 of 5 on how to double your SaaS revenue using the rule of 72.
Step 3 of 5: Improve User / Customer Onboarding & Time To Value (TTV)

Step 3 of 5: Improve User / Customer Onboarding & Time To Value (TTV)

4 min read
  Step 3 of 5 on how to double your SaaS revenue using the rule of 72.
Step 2 of 5: Optimizing The SaaS Sign Up Process

Step 2 of 5: Optimizing The SaaS Sign Up Process

8 min read
Step 2 of 5 on how to double your SaaS revenue using the rule of 72.
Step 1 of 5: Optimize Traffic Growth For Your SaaS Product

Step 1 of 5: Optimize Traffic Growth For Your SaaS Product

6 min read
Step 1 of 5 on how to double your SaaS revenue using the rule of 72.
Double your SaaS Revenue with this 5-Step Growth Plan

Double your SaaS Revenue with this 5-Step Growth Plan

5 min read
What if I told you there was a proven system to double the revenue of your SaaS company? Imagine...
North Star Metric: What, Why & How to Find It & Track It

North Star Metric: What, Why & How to Find It & Track It

5 min read
The North Star Metric concept is one of the most important aspects of growing a software company...
The Software Growth Opportunity Matrix: How do you drive growth?

The Software Growth Opportunity Matrix: How do you drive growth?

2 min read
At first when InnerTrends was built we thought companies that don't analyze data to drive growth...
SaaS Free Trial Benchmarks: Is Your Product Hitting The Mark?

SaaS Free Trial Benchmarks: Is Your Product Hitting The Mark?

7 min read
Do you know if your product’s Free Trial is hitting industry benchmarks? If not, you could be...