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Author: Kelly Kapur

Product Marketing at InnerTrends

[Podcast] Why Companies Fail To Use Their Data and How To Change That

[Podcast] Why Companies Fail To Use Their Data and How To Change That

11 min read

The biggest misconceptions surrounding data, and how companies can be data-led

[Podcast] The Rise of Server-Side Tracking and Impact on Advertising

[Podcast] The Rise of Server-Side Tracking and Impact on Advertising

11 min read

What it is server-side tracking, how it has changed advertising, and the benefits of owning user...

[Podcast] How Sales Pros at PLG Companies Can Become Data-led

[Podcast] How Sales Pros at PLG Companies Can Become Data-led

8 min read

The pivotal role that product data plays for sales and how data can be made accessible for sales...

[Podcast] The Modern Data Stack For Growth

[Podcast] The Modern Data Stack For Growth

8 min read

The core components and the evolution of the tools that make up the modern data stack for growth

[Podcast] Web Analytics vs. Product Analytics: Data That Powers Them

[Podcast] Web Analytics vs. Product Analytics: Data That Powers Them

7 min read

Differences between web and product analytics, why you need both, and useful tools to explore

[Podcast] How To Build A Tracking Strategy For Your Customer Data

[Podcast] How To Build A Tracking Strategy For Your Customer Data

7 min read

Why and how you should build a customer data tracking plan and what happens if you don't

[Podcast] How To Build A Single Source Of Truth For Your Customer Data

[Podcast] How To Build A Single Source Of Truth For Your Customer Data

7 min read

The Data-led Professional Podcast: What is a single source of truth and why do you need it?

[Podcast] Data Democratization: What It Really Is and How It Impacts Team Alignment

[Podcast] Data Democratization: What It Really Is and How It Impacts Team Alignment

6 min read

Breaking down data democratization one question at a time

[Podcast] Lifecycle Emails and Their Impact on the Customer Journey

[Podcast] Lifecycle Emails and Their Impact on the Customer Journey

4 min read

Welcome to the pilot episode of The Data-led Professional Podcast. With Claudiu Murariu,...