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Author: Kelly Kapur

Product Marketing at InnerTrends
Webinar Wrap-up: Company-Level Engagement

Webinar Wrap-up: Company-Level Engagement

4 min read
How To Use Company-Level Data for User Onboarding and Engagement Join guest speaker Jane...
[Podcast] Onboarding In-App Guides: Best Practices

[Podcast] Onboarding In-App Guides: Best Practices

6 min read
How successful are in-app guides in driving more users to onboard the apps that they are trying...
[Podcast] Why Companies Fail To Use Their Data and How To Change That

[Podcast] Why Companies Fail To Use Their Data and How To Change That

11 min read
The biggest misconceptions surrounding data, and how companies can be data-led
[Podcast] The Rise of Server-Side Tracking and Impact on Advertising

[Podcast] The Rise of Server-Side Tracking and Impact on Advertising

11 min read
What it is server-side tracking, how it has changed advertising, and the benefits of owning user...
[Podcast] How Sales Pros at PLG Companies Can Become Data-led

[Podcast] How Sales Pros at PLG Companies Can Become Data-led

8 min read
The pivotal role that product data plays for sales and how data can be made accessible for sales...
[Podcast] The Modern Data Stack For Growth

[Podcast] The Modern Data Stack For Growth

8 min read
The core components and the evolution of the tools that make up the modern data stack for growth
[Podcast] Web Analytics vs. Product Analytics: Data That Powers Them

[Podcast] Web Analytics vs. Product Analytics: Data That Powers Them

7 min read
Differences between web and product analytics, why you need both, and useful tools to explore
[Podcast] How To Build A Tracking Strategy For Your Customer Data

[Podcast] How To Build A Tracking Strategy For Your Customer Data

7 min read
Why and how you should build a customer data tracking plan and what happens if you don't
[Podcast] How To Build A Single Source Of Truth For Your Customer Data

[Podcast] How To Build A Single Source Of Truth For Your Customer Data

7 min read
The Data-led Professional Podcast: What is a single source of truth and why do you need it?
[Podcast] Data Democratization: What It Really Is and How It Impacts Team Alignment

[Podcast] Data Democratization: What It Really Is and How It Impacts Team Alignment

6 min read
Breaking down data democratization one question at a time