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Author: Claudiu Murariu

Conversion Rate Optimization: Part 2 of the Growth Hacker's Journey

Conversion Rate Optimization: Part 2 of the Growth Hacker's Journey

9 min read
This article is part 2 of 6 from our upcoming eBook: Hacking Growth With the Rule of 72....
A Growth Hacker's Journey to Double Revenue. Step 1: Increase Traffic by 12%

A Growth Hacker's Journey to Double Revenue. Step 1: Increase Traffic by 12%

8 min read
Have you ever heard about the rule of 72?
Customer Retention Optimization – A Growth Hacker’s Guide

Customer Retention Optimization – A Growth Hacker’s Guide

13 min read
It's Monday morning. You have a coffee on your desk in your favorite mug. You're refreshed and...
Help Scout, Groove, and Kayako: A Case Study On Their

Help Scout, Groove, and Kayako: A Case Study On Their "Delightful" Landing Page Promises

4 min read
The opinion a new customer has about your product begins before they’ve even visited your...
Minimum Viable Test: The Framework We Use To Kill It With Our A/B Tests

Minimum Viable Test: The Framework We Use To Kill It With Our A/B Tests

4 min read
We recently had the opportunity to chat with Dennis van der Heijden, the CEO of Convert, about...
Product Manager vs. Marketer: Who's In Charge of User Onboarding?

Product Manager vs. Marketer: Who's In Charge of User Onboarding?

4 min read
For any SaaS company to grow, two things need to happen: The number of new users needs to...
How to Find The Best Discount For Your Yearly Subscription: 7 Lessons We Learned From Analyzing 100 SaaS Companies

How to Find The Best Discount For Your Yearly Subscription: 7 Lessons We Learned From Analyzing 100 SaaS Companies

5 min read
In the words of jazz singer Mel Tormé, “Talking money is crass, so I’m not going to tell you...
B2B Customer Onboarding Process: Optimize Your User Onboarding Time

B2B Customer Onboarding Process: Optimize Your User Onboarding Time

4 min read
B2B customer onboarding process involves friction even for the best optimized processes.
A Growth Hacker’s Guide to Onboarding Your First 100 Users

A Growth Hacker’s Guide to Onboarding Your First 100 Users

8 min read
Before your app can begin to improve your users’ lives, you have to figure out a way to remove...
8 yummy pie charts about web analytics (and what can you do about them!)

8 yummy pie charts about web analytics (and what can you do about them!)

3 min read
Another question that’s been keeping me awake at night: