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Author: Claudiu Murariu

[Podcast] Marketing Attribution: The Role of Data to Get It Right

[Podcast] Marketing Attribution: The Role of Data to Get It Right

10 min read
Why marketing attribution is important, who should care about it, challenges and key elements
Track the Right Data with InnerTrends' New Self-Service Onboarding

Track the Right Data with InnerTrends' New Self-Service Onboarding

3 min read
Get the actionable insights that matter most for product-led growth.
7 Steps to Align Your Entire SaaS Team For Growth

7 Steps to Align Your Entire SaaS Team For Growth

6 min read
For SaaS businesses, team alignment is everything.  A report by Forrester Research supports this...
Product Analytics for Software Development Companies Made-Easy

Product Analytics for Software Development Companies Made-Easy

3 min read
At the heart of any business is the desire to serve clients to the best of your ability. This...
Customer Lifetime Value (CLV or LTV) Formula: How to Calculate It Correctly

Customer Lifetime Value (CLV or LTV) Formula: How to Calculate It Correctly

4 min read
Have you ever considered how calculating Customer Lifetime Value incorrectly could affect your...
Active Users: Measuring Business Success with DAU, WAU, and MAU

Active Users: Measuring Business Success with DAU, WAU, and MAU

5 min read
One of the best ways to measure the success of your business is to look at data of active users...
Fast Signup vs. Considered Signup – A SaaS Growth Experiment

Fast Signup vs. Considered Signup – A SaaS Growth Experiment

6 min read
Should you encourage people to sign up right away, or is a considered signup better? How do you...
Is Your Business Stagnating? Net Active Users Might Tell You Why

Is Your Business Stagnating? Net Active Users Might Tell You Why

4 min read
Many companies are obsessed with active users. They check this metric daily and they judge the...
Are You Sure Fast Sign-ups Will Generate More Paying Customers?

Are You Sure Fast Sign-ups Will Generate More Paying Customers?

4 min read
On the surface, it may make sense that if you have a quicker sign-up period that you will...
Successful Onboarding Ends With A Promise

Successful Onboarding Ends With A Promise

5 min read
How do you define the onboarding process?  What is the last step of the onboarding process...